rebranding

Marketing with Colors 

Let’s play a word association game. What words come to mind when I say:

Blue 

Green 

Red

Yellow

Colors elicit feelings, emotions, memories, associations. It’s no wonder then that businesses large and small use colors to add a dimension to their brand identity. What effect do colors really have though? 

Marketing with colors | packaging design | GTI Industries Inc

Well it’s safe to say we’re all different. Because of that, we process things differently and associate different things with colors, but when it comes to purchasing items and services, color plays a more pointed role. It’s not like we mentally say, “since yellow is my favorite color, I’m only going to buy things with yellow logos and packaging.” The process is a little more nuanced than that. 

Our brain looks at the color with a critical eye thinking, “Do these things match? Does bright pink packaging really match this knee brace product?” Sure, it’s eye catching, but a mismatch could swing consumers in the wrong direction. 

It’s also important for brand recognition. We all know one of the foremost tenants for marketing: differentiation. Companies don’t want to be mistaken for their competition. Think FedEx, UPS, and DHL. Totally different color schemes so no one mixes them up. They each stand alone with their own striking combination.

When picking a color for a brand or product/service, it’s much more than what’s a popular color. It matters what the object represents. Eco friendly consumers? Brown or green. Power and vitality? Black or red. 

It takes a lot of research and profiling to arrive on the best image for your brand, but the rewards are invaluable. Build your empire from the ground up and pay attention to every detail. When you’ve designed your logo, let GTI help you decide on the right printer and make your mark on your boxes. We’ve got to stick together after all. 

NATURALLY CLICQUOT

As if anyone ever needs a reason to pop open a bottle of bubbly! This new champagne from Veuve Clicquot, called Naturally Clicquot, comes in 100% recyclable packaging made from paper and the skins of grapes used the make the champagne itself. Being committed to using environmentally responsible innovations in packaging, we saw them use potato starch as a main ingredient in packaging back in 2013 and 2014.

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“A step further in the approach of eco-responsibility, from the house of Veuve Clicquot. With our wonderful grapes we create our unique champagne. Then, we transform the grape’s skin into a bio-based material in order to create our new innovative packaging.”

“Because the exceptional quality of our wines is largely due to the precious terroirs from which they are produced, environmental concerns have always played an integral part in our striving for innovation and excellence. Each step of the wine production process is meticulously conducted to ensure that the vines are treated with the utmost care and that the production processes have as little impact as possible in terms of consumption, emissions and waste. ”

As consumers are becoming increasingly aware of the waste they and the products they buy create, Veuve Clicquot is a standout. The trusted champagne will only face gaining more loyal customers with such an environmentally-friendly initiative. Naturally Clicquot communicates the change in packaging right on the box with a large graphic of hanging grapes on one side and an outline of the bottle on the other, all while keeping Veuve Clicquot’s elegant style.