new packaging designs

Marketing with Colors 

Let’s play a word association game. What words come to mind when I say:

Blue 

Green 

Red

Yellow

Colors elicit feelings, emotions, memories, associations. It’s no wonder then that businesses large and small use colors to add a dimension to their brand identity. What effect do colors really have though? 

Marketing with colors | packaging design | GTI Industries Inc

Well it’s safe to say we’re all different. Because of that, we process things differently and associate different things with colors, but when it comes to purchasing items and services, color plays a more pointed role. It’s not like we mentally say, “since yellow is my favorite color, I’m only going to buy things with yellow logos and packaging.” The process is a little more nuanced than that. 

Our brain looks at the color with a critical eye thinking, “Do these things match? Does bright pink packaging really match this knee brace product?” Sure, it’s eye catching, but a mismatch could swing consumers in the wrong direction. 

It’s also important for brand recognition. We all know one of the foremost tenants for marketing: differentiation. Companies don’t want to be mistaken for their competition. Think FedEx, UPS, and DHL. Totally different color schemes so no one mixes them up. They each stand alone with their own striking combination.

When picking a color for a brand or product/service, it’s much more than what’s a popular color. It matters what the object represents. Eco friendly consumers? Brown or green. Power and vitality? Black or red. 

It takes a lot of research and profiling to arrive on the best image for your brand, but the rewards are invaluable. Build your empire from the ground up and pay attention to every detail. When you’ve designed your logo, let GTI help you decide on the right printer and make your mark on your boxes. We’ve got to stick together after all. 

Diet Coke Got A New Image

You’ve seen the meme. A rather large person rolls up to the drive thru, orders a supersized meal and a diet coke as if she’s done her due diligence of healthy eating. It’s a joke among consumers today, but does that highlight a shortfall in diet coke? We can’t say for sure that one meme or even all the variations of it have motivated Coca Cola to reinvent themselves, but they did so let’s chat about it. Shall we?

Diet Coke has a new image. It has outgrown its grey casing and traded it in for some new threads. Rest assured, the beverage still has same iconic taste… with a twist. It’s not surprising that millennials had a lot to do with the change. We’re up for trying new things so Coca Cola is going with it. It’s funny because for a generation allergic to labels, we sure do care what’s on the label. 

Coca Cola's new diet coke packaging label and flavors

4 New Flavors

Besides the original Diet Coke, the drink now comes in 4 new flavors: Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime. 

Packaging

The can has traded its silver casing with red lettering for a sleek silver finish with a bold stripe. The stripe correlates with the flavor - red for original, purple for feisty cherry, orange for blood orange, yellow or twisted mango and green for ginger lime. 

Objective

Diet Coke wants to appeal to the younger audience - adventure seekers, active explorers, independent thinkers. The new vibrant flavors were designed for their taste buds. It is possible that Diet Coke is also trying to align the beverage to with a healthier profile like its contemporary Dasani Sparking. 

Launch

The new packaging will launch in the US mid-January and in February it will appear in Canada.

Today’s society is very visual so if something doesn’t scream “pick me” or “try me”, its likely to flop, even if it is a good concept or product. Despite its longevity, Coca Cola knows it is not exempt from this and so it too changes with the times. Seeing is the gateway to experiencing.