innovative packaging

Fyrn is Changing Up The Furniture Game

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Fyrn, based in San Francisco, has launched its debut collection – a line of furniture called Stemn. Taking a page from Charles and Ray Eames, Fyrn took an unconventional approach to design and manufacturing to create a line of high-quality American-made furnishings. The line has already caught the eye of some of the country’s most notable architects and designers and in April 2017 garnered product design awards from the world’s largest online architecture platform, Architizer.

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The Stemn line’s debut offering is a range of six chairs and stools available in multiple finishes. In choosing to start the line with chairs – typically one of the toughest pieces of furniture to make – Fyrn quickly found a set of discerning customers to stress test pilot builds: restaurant owners, tech office spaces, designers and architects such as Sagan Piechotta and EDG Interior Architecture + Design. The line can be found in San Francisco’s highest-profile, design-forward restaurants, including Bellotta, The Morris, and Piccino. Tables, lounge chairs, and other products will follow in late 2017 and early 2018.

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The heart of the Stemn design is an exposed, patented bracket that serves as a durable joint and an elegant aesthetic element. It has the added benefit of making the furniture easily assembled, which allows it to be shipped inexpensively. It’s a modern, elevated version of flatpack that you’d actually be proud of, and want to keep.

In considering how to manufacture the line, Fyrn’s founder, Ros Broughton, quickly discovered that conventional manufacturing techniques and equipment were inadequate because they rely upon and incentivize the use of cheap labor while often falling short on quality. So Broughton relied on his unique heritage and 25+ years of furniture making expertise to design and make proprietary hardware and equipment that served his needs.

Ros said, “Instead of starting with the big vision, I started with the constraints. I tried to overcome them through a system of hardware, parts, and pieces that integrated the warmth of wood with the strength of metal. The design of Fyrn Stemn was inspired by thinking about how I could create a scalable manufacturing process in the Bay Area that would allow for high-end furniture to ship easily, making it more accessible to more people. The products had to be straight-forward, for example, a chair should look like a chair, be comfortable and it should last a long long time.

Dave Charne, Fyrn’s co-founder said, “I think of Fyrn as starting a new tradition of craftsmanship in the US, making it relevant and sustainable – in many ways – in today’s economy. And that’s ambitious. We are trying to do some very basic things that feel quite difficult, even extraordinary: we want to restore lasting value to products; we want to offer a good alternative to disposable culture; and we want to prove that manufacturing in the most expensive city in America is possible through innovation and creativity.”

Design Gear: Click And Grow Smartpot

 

Click and Grow is a small company that started in 2009.  Founder Mattias Lepp drew inspiration from NASA's aeroponics technology, that ultimately fueled his desire to change the way people grew plants. After some experimentation, the Smartpot was created, a self-sufficient plant growing system that operates with just a click of a button. The Smartpot made its first debut in 2011 and its product line has been expanding ever since. 

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The Packaging

A simple cardboard-folded box, designed by AKU, is outlined 360 degrees with the product's minimalist silhouette and slipped in a white paper garment. An already fully ripened Smartpot is shown front and center with simplistic instructions transcribed on the back.

 

What's In The Box?

The pot, the "grow light", and the specified seeds which are already inserted into the plant cartridge. In addition, the box includes two complementary power adaptors, one for the UK and the other US. 

Upon opening, you will discover the pot on the bottom tray surround by an easy 5-step instruction manual and below, a user guide for further instructions on the do's and don'ts when using the product as well as how to clean it properly.

 

The Product

If you're looking to start this year right and eating healthy is a resolution of yours or you are like me and you have trouble growing any form of vegetation let alone maintain is longevity, then this is a fun and foul proof product to test out. Whether you are seeking to grow some aromatic herbs such as lemongrass, thyme or basil or you are more in favor of sweet summer fruit, with the Smartpot, you will have these desired fresh ingredients growing in your own home in less than 2 months. 

 

With an easy setup that takes less than 5 minutes, the product is sleek in design and can compliment any part of the house. Once plugged in and filled with water, a green light appears indicating that the growth process has begun. As water levels plummet, a red light will flash letting you know it is time to refill the pot. To exponentiate the sprouting, a "grow light" is hooked on the back of the system allowing a maximum amount of "sunlight" to reach the crop. Unlike traditional gardening, the Smartpot does not require professional experience or knowledge of what soil is best for what plant, when to water it or climate control. You can literally place this product in a dark room and with the help of its own "grow light", it will transform into a magical garden.