box styles

Campaign - Cleverly Packaged Furniture

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Campaign is a new furniture experience. Inspired by the history of military campaigns where furniture was built and made to break down for easy travel, "Campaign" seeks to bring back the notion that "less is more" through beautiful design and clever packaging. Founded by Ex-Apple Executive Brad Sewell in 2014, their unique product launches today and can be shipped to anywhere around the world, for free. Campaign ships in days and assembles in minutes. 

Because the furniture ships in smaller boxes on standard UPS or FedEx trucks (thanks to its patent-pending folding design), shipping costs are lower and those savings are passed on to customers.
Campaign is available and customizable through Campaign.com and all the furniture is manufactured by Campaign and in the U.S., so shipping is lightning-fast compared to the industry-standard where manufacturing is outsourced and can take 6-8 weeks.

The pieces are meant to last a lifetime (think high-performance fabric suspension, expanded polyolefin and lightweight, but sturdy laser cut steel tubing), but built for a transitional lifestyle. Its design makes the furniture both easy to move (boxes with handles!) and simple to set up (no tools required, set up within minutes).

Design Gear: Click And Grow Smartpot

 

Click and Grow is a small company that started in 2009.  Founder Mattias Lepp drew inspiration from NASA's aeroponics technology, that ultimately fueled his desire to change the way people grew plants. After some experimentation, the Smartpot was created, a self-sufficient plant growing system that operates with just a click of a button. The Smartpot made its first debut in 2011 and its product line has been expanding ever since. 

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The Packaging

A simple cardboard-folded box, designed by AKU, is outlined 360 degrees with the product's minimalist silhouette and slipped in a white paper garment. An already fully ripened Smartpot is shown front and center with simplistic instructions transcribed on the back.

 

What's In The Box?

The pot, the "grow light", and the specified seeds which are already inserted into the plant cartridge. In addition, the box includes two complementary power adaptors, one for the UK and the other US. 

Upon opening, you will discover the pot on the bottom tray surround by an easy 5-step instruction manual and below, a user guide for further instructions on the do's and don'ts when using the product as well as how to clean it properly.

 

The Product

If you're looking to start this year right and eating healthy is a resolution of yours or you are like me and you have trouble growing any form of vegetation let alone maintain is longevity, then this is a fun and foul proof product to test out. Whether you are seeking to grow some aromatic herbs such as lemongrass, thyme or basil or you are more in favor of sweet summer fruit, with the Smartpot, you will have these desired fresh ingredients growing in your own home in less than 2 months. 

 

With an easy setup that takes less than 5 minutes, the product is sleek in design and can compliment any part of the house. Once plugged in and filled with water, a green light appears indicating that the growth process has begun. As water levels plummet, a red light will flash letting you know it is time to refill the pot. To exponentiate the sprouting, a "grow light" is hooked on the back of the system allowing a maximum amount of "sunlight" to reach the crop. Unlike traditional gardening, the Smartpot does not require professional experience or knowledge of what soil is best for what plant, when to water it or climate control. You can literally place this product in a dark room and with the help of its own "grow light", it will transform into a magical garden. 



Cats Love Boxes

Cats love playing with and sleeping corrugated boxes, but who wants an cardboard box sitting in the middle of their living room? That’s where these new cardboard cat products from Canadian pet company Loyal Luxe come in. They’re beautifully designed 100% recycled cardboard box cat habitats, The Canadian Cabin (saw this at ICFF and loved it!) and The Native American Teepee. Certainly much nicer to look at than a shipping box!

The Canadian Cabin
This cardboard cat hut comes flat packed and is assembled by the consumer. The package contains three cardboard balls, a textured cardboard carpet to place inside the chalet which cats will love to massage their paws on, four rubber anti-slip mats to stick under the chalet in order to prevent the cat from displacing it, and an assembly guide. Also included are four decorative ornaments, which are interchangeable to be placed on the façade: an antler, a fish, a bird and label in which the name of the animal can be written. And since it’s cardboard you can decorate the outside as you wish with markers and crayons.

The Native American TeePee
Like the Canadian Cabin, the TeePee comes flat-packed and is easy to assemble with no glues. It is available with six interchangeable ornaments: the dream catcher, the feather, the tomahawk, the eagle, the bull’s head and the banner in which the name of the animal can be written. The front cutout even expands if you happen to have a tubby kitty!