GTI INDUSTRIES

WE TALK THE TALK & WALK THE WALK

At GTI, we're not only passionately committed to our customers. We're passionately committed to making a difference. We believe being a good corporate citizen means being active in our community. From the time our company was established, we have focused our efforts on supporting local charities.

The Susan G. Komen for the Cure breast cancer foundation is more than just a charity to us. We are passionate about raising awareness because of our customers, vendors, family members and team members who have battled cancer or at known someone who has. Through our new GTI Community Service Team we are committed to raise awareness. Well Team GTI, which consisted of Steve, Candy Z., Candy F., Dennis, Donna, Israel, Mayralis, Oralia and Sharon laced up their sneakers and traveled to downtown Miami to take part in the Race for the Cure walk. GTI is proud to say that all our team members completed the 5K walk, we even made it on a Channel 10 News segment. Thanks to our team members that took the time out of their busy schedules to create awareness and raise money for this worthy cause.

GTI Gives

Help Us Feed South Florida

When it comes to community support, GTI is all heart! Particularly during the holidays, we become exceedingly aware of those who won’t have the resources to enjoy the bounty of a traditional Thanksgiving meal, let alone basic items needed every day to sustain a family. Hunger simply doesn’t take a backseat to challenged finances.  So, one organization we like to support is Feeding South Florida, a leading domestic hunger-relief organization in our area. Our driver will pickup your food drive donation on your next delivery date. Also, if you happen to be in our neck of the woods, feel free to bring us some packaged food items that we can add to our food drive, or if you’re a food supplier and have some items you’d like to donate to this great organization, please let us know!

PACKAGING TOMORROW

Image Packaging is just not what it used to be.  In fact, for most, packaging was just an added cost and support expense that came with manufacturing and distribution operations. You needed a fairly basic receptacle to contain and transport your goods.

Unless you’ve had your head stuck in a corrugated box for the last two decades, you may have noticed that things have changed dramatically in the landscape of packaging!  No longer is packaging just a means of protection, it must now be convenient, safe, clever, eye-catching and environmentally-conscious. Indeed, packaging has become one of the most significant factors to companies’ success. Packaging can actually make or break your product sales given the vast plethora of product choices in the now-global market today.

GTI’s Packaging Engineers and Specialists are key staff resources, constantly providing expert, creative solutions to our clients on how to package their products in a way that will not only help them get their package to its destination intact, but also create a distinguished design that consumers can’t resist. GTI Industries President Steve Zuckerman said, “These staff members combine Madison Avenue marketing tactics with warehouse and transportation street smarts. You need both in order to create the most attractive yet functional packaging. We’ve even laughed about creating a C-level position called CPO (Chief Packaging Officer)—but maybe that’s not too unrealistic given the growing importance of packaging.”

Our team of Packaging Engineers and Specialists recently returned from PACK EXPO in Las Vegas, where we noticed five other trends heavily influencing our industry.

1  ROBOTS - It wasn’t long ago that Mr. Jetson was having it out with Rosie, the robotic maid, on The Jetsons cartoon show. Now, we’re seeing pick and pack robots working the line in greater frequency. Big corporations are moving quickly in the direction to automate with robots which, in turn, pushes small businesses to do the same

2  GREEN – Packaging is increasingly being evaluated for its sourcing, makeup, its weight and end of life—its ability to either break down or get recycled. Companies may also be looking to reduce their own carbon footprint which is greatly affected by packaging and distribution. Consumers are putting the burden on companies to provide green packaging, although they might not want to pay more for it (sigh!).

3  SAFETY – With recent scares of food contamination courtesy of unsafe packaging and the health concern over plastic and other containers laden with chemicals, food manufacturers are particularly concerned with how they contain and ship food safely. A technology called ‘vision inspection’ uses cameras that operate like a human eye looking at markings, tightness of a vacuum seal or contaminants. Packaging can also provide cues to where a product came from and can give a sense of accountability should something go wrong (example, tainted baby formula from China).

4  BRANDING – Companies employ various tactics to stand out on the shelf. These may include celebrating anniversaries, going back to a retro or classic look, rebranding in a new way, limited edition packaging, new flavors or twist on the item, and seasonal or holiday or event-driven packaging.

5  SIZE—As households shrink and folks move back to urban environments and those that are   particularly affected by the economy buy more last minute instead of stocking up, the sizing of packaging has shifted smaller in many instances (despite what you see in your suburban Costco).

GTI Industries has been around the block to know that the second we hit ‘post’ on this blog, a new trend will surface in the industry. In some ways, the packaging industry was slow to move forward in breaking new ground, but its subsequent growth has been exponential thanks to market demands. As leaders in the industry, GTI Industries lives and breathes this stuff every day, enabling us to provide expert advice to customers evaluating packaging needs.