“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”
Design and development of image and brand products for TOCC (The Oaxacan Coffee Company, organic coffee, planted under shade delighting your palate with its strong flavor, from San Miguel Talea de Castro, Oaxaca, Mexico. A product designed and developed for all those who visit Oaxaca and want to carry with them a small part of this beautiful city, "take a piece of Oaxaca here" — "Llevas una parte de Oaxaca aquí".