innovative packaging

Fyrn is Changing Up The Furniture Game

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Fyrn, based in San Francisco, has launched its debut collection – a line of furniture called Stemn. Taking a page from Charles and Ray Eames, Fyrn took an unconventional approach to design and manufacturing to create a line of high-quality American-made furnishings. The line has already caught the eye of some of the country’s most notable architects and designers and in April 2017 garnered product design awards from the world’s largest online architecture platform, Architizer.

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The Stemn line’s debut offering is a range of six chairs and stools available in multiple finishes. In choosing to start the line with chairs – typically one of the toughest pieces of furniture to make – Fyrn quickly found a set of discerning customers to stress test pilot builds: restaurant owners, tech office spaces, designers and architects such as Sagan Piechotta and EDG Interior Architecture + Design. The line can be found in San Francisco’s highest-profile, design-forward restaurants, including Bellotta, The Morris, and Piccino. Tables, lounge chairs, and other products will follow in late 2017 and early 2018.

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The heart of the Stemn design is an exposed, patented bracket that serves as a durable joint and an elegant aesthetic element. It has the added benefit of making the furniture easily assembled, which allows it to be shipped inexpensively. It’s a modern, elevated version of flatpack that you’d actually be proud of, and want to keep.

In considering how to manufacture the line, Fyrn’s founder, Ros Broughton, quickly discovered that conventional manufacturing techniques and equipment were inadequate because they rely upon and incentivize the use of cheap labor while often falling short on quality. So Broughton relied on his unique heritage and 25+ years of furniture making expertise to design and make proprietary hardware and equipment that served his needs.

Ros said, “Instead of starting with the big vision, I started with the constraints. I tried to overcome them through a system of hardware, parts, and pieces that integrated the warmth of wood with the strength of metal. The design of Fyrn Stemn was inspired by thinking about how I could create a scalable manufacturing process in the Bay Area that would allow for high-end furniture to ship easily, making it more accessible to more people. The products had to be straight-forward, for example, a chair should look like a chair, be comfortable and it should last a long long time.

Dave Charne, Fyrn’s co-founder said, “I think of Fyrn as starting a new tradition of craftsmanship in the US, making it relevant and sustainable – in many ways – in today’s economy. And that’s ambitious. We are trying to do some very basic things that feel quite difficult, even extraordinary: we want to restore lasting value to products; we want to offer a good alternative to disposable culture; and we want to prove that manufacturing in the most expensive city in America is possible through innovation and creativity.”

Fenty Beauty Is Ushering in a New Era of Inclusivity In Beauty Packaging

The universally famous make up line named after the mastermind and beautiful face that brought it to the world is all everyone can talk about these days. Why? For one thing, the product fills a void felt by many makeup users of deeper, darker complexion. The make-up line boasts a collection of 40 tones from 100 to 470. The singer has been meticulously overseeing the development of the line, prioritizing its wearability, ensuring that makeup users are encouraged to be creative and unique in using the products. How does she get that message across? 

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Well, the make-up speaks for itself. Reviews are stellar and Fenty Beauty is on its way to being in the dictionary along with bootylicious, yowza, and NSFW, but before the makeup can speak for itself, the packaging beckoned shoppers to pick up the tubes and packs up off the shelves. Fast. 

Geometric shapes have really taken over. Just look at the trending geometric tattoos, makeup designs, display cases, etc. Following suit, some the Fenty Beauty line seems to mimic the honey comb. The latest line of cosmic gloss screams “pick me up!” with its rainbow psychedelic packaging giving a hint of the sparkle held inside the package. Still, other products build the suspense with an opaque container giving just enough of a teaser to entice but not enough to satisfy. You have to buy to satisfy. 

 

Also, Rihanna has made herself a walking billboard for her makeup. If there is a product that will make women look remotely as flawless as Rihanna, we’re pretty sure people will do whatever it takes to get it - even stalk the nearest Sephora until they restock their favorite item. 

Established nyc Rihanna Fenty beauty Sticks | GTIindustries.com

Water Activated Tapes Vs. Plastic Carton Sealing Tapes

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The Advantages of Plastic Tape

Pressure sensitive, plastic tape has several advantages that include:

• Can be very inexpensive, but usually you get what you pay for, so be careful with any tape pricing that is too good to be true.

• Convenient and simple to use – no water or expensive dispenser required. In fact, many plastic tape suppliers provide free hand dispensers with the purchase of their tape which typically does not indicate either product is of decent quality.

• Portable – a true advantage compared to reinforced paper, water activated tape (WAT). You can seal boxes anywhere.

• Automatable – high speed case sealing equipment that uses pressure sensitive plastic tape is readily available.

The Advantages of Water Activated Tape It’s greener!

For eco minded customers committed to sustainability our recommendation is almost always to use WAT, reinforced paper tape. It is made of paper which is a natural, renewable product, and the adhesive is natural as well. That means it can be recycled and re-pulped along with the boxes it is adhered to, without any time consuming stripping.

It also ranks much higher on the eco obvious scale which simply means people easily recognize it as a green product, especially compared to plastic tape. It is the “eco consistent” way to seal your green boxes, filled with green products for your green minded customers.

It’s more effective!

Simply put, WAT does a better job. The adhesive on WAT is not only natural; it also bonds to a corrugated box better, especially if the box is under-filled. We have all seen cases where tape is virtually suspended over the box flaps and is not making any real contact with either major case flap. That is not good for many reasons, including pilferage, damage and even infestation.

When asked about the strength of paper tape I always point to two industries – printing and hardware. They pack some of the heaviest boxes ever filled and those industries continued using paper tape long after others shifted to plastic tape, primarily for economic or convenience reason. The printing and hardware industries today continue to use reinforced paper WAT because they have less damage claims and far fewer complaints.

An Application Analysis Is Always Recommended

Regardless of what box sealing tape you currently use we don’t suggest change without a complete review of your usage and if necessary, testing. What you pack, how you pack it, and even where you pack your boxes can influence what product is truly best for you.