food packaging

Diet Coke Got A New Image

You’ve seen the meme. A rather large person rolls up to the drive thru, orders a supersized meal and a diet coke as if she’s done her due diligence of healthy eating. It’s a joke among consumers today, but does that highlight a shortfall in diet coke? We can’t say for sure that one meme or even all the variations of it have motivated Coca Cola to reinvent themselves, but they did so let’s chat about it. Shall we?

Diet Coke has a new image. It has outgrown its grey casing and traded it in for some new threads. Rest assured, the beverage still has same iconic taste… with a twist. It’s not surprising that millennials had a lot to do with the change. We’re up for trying new things so Coca Cola is going with it. It’s funny because for a generation allergic to labels, we sure do care what’s on the label. 

Coca Cola's new diet coke packaging label and flavors

4 New Flavors

Besides the original Diet Coke, the drink now comes in 4 new flavors: Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime. 

Packaging

The can has traded its silver casing with red lettering for a sleek silver finish with a bold stripe. The stripe correlates with the flavor - red for original, purple for feisty cherry, orange for blood orange, yellow or twisted mango and green for ginger lime. 

Objective

Diet Coke wants to appeal to the younger audience - adventure seekers, active explorers, independent thinkers. The new vibrant flavors were designed for their taste buds. It is possible that Diet Coke is also trying to align the beverage to with a healthier profile like its contemporary Dasani Sparking. 

Launch

The new packaging will launch in the US mid-January and in February it will appear in Canada.

Today’s society is very visual so if something doesn’t scream “pick me” or “try me”, its likely to flop, even if it is a good concept or product. Despite its longevity, Coca Cola knows it is not exempt from this and so it too changes with the times. Seeing is the gateway to experiencing.  

Tis The Season For Food Packaging Equipment 

Tis the season for food packaging equipment

We are well into Fall/Winter. Don’t believe us? Look at the menu at any coffee shop, the dairy section in any grocery store, the display case at any pier-one imports. It’s fall and pumpkin spice is here to prove it and while everyone is stockpiling ginger spice this and nutmeg that, GTI is making sure your food stays fresh all year round no matter what it is. 

 

Your food packaging serves three purposes. 

  • Keep the good stuff in and the bad stuff out.

  • Keep the good stuff good.

  • Get your attention.

 

GTI’s supplies and equipment are tried, true and ready to work for you. 

 

Vacuum Sealer Food Packaging Equipment | Miami USA

Vacuum Sealer Food Packaging Equipment

What’s better than opening your new coffee bag and being enveloped in a cloud of caffeinated oxygen? Well, world peace would be better, but we’ll take the small victories, for now, right? GTI sells the stuff that makes this happen so next time you take a whiff, think of us won’t ya?

 

Commercial Thermoforming Food Packaging Equipment | GTI Industries | Miami Florida

Thermoforming Food Packaging Equipment

Sounds like Tony Stark invented it. Amiright? It’s actually much less glamorous, but way more prevalent than you might think. Take a trip to your grocery store and you’ll find it in prepared food sections, meat, produce, and more. Think sweet potato pie, pumpkin muffins, etc. GTI has the equipment for that too. 

 

Commercial Metal Detector Food Packaging Equipment | GTI Industries Inc | Miami Florida

Metal Detector Food Packaging Equipment  

Don’t you just hate when there’s a random piece of metal in your Twinkie? We know. That never happens, but that’s because of this scary-sounding machine. Check out GTI’s catalogue and get yourself one and slide your food through it to make sure your consumers never know what it’s like to chew on metal. 

 

So we’ve answered the question of why GTI is the best choice – we may not have the meats, but we have the packaging for it.  Now, the more pressing question is why don’t we have these “seasonal” foods all year long? 

Quality Control

Quality Control is one of the most important factors of food packaging, equipement and supplies at GTI Industries Inc in Miami

Have you ever ordered something online and it’s already broken or it’s a little wonky? Now comes the dilemma – Is it so wonky that I can’t just make it work? Is this worth the money I spent? Will people notice? Will it still function correctly? Why did I even try buying this? Why do I buy anything? Well before you dive off the deep end and get lost in a frustrating whirlwind, you should know that there are people out there doing their level best to prevent this existential meltdown. 

We are some of those people. Here at GTI, we take quality control very seriously. We know that someone’s sanity depends on it so we won’t ever cut any corners. Of course, our inventory isn’t exactly what you would find on Amazon, but we do what we can especially when it comes to packaging for edible or ingested inventory. That means you, food industry guys and girls. 

NSF International is a third-party auditor that we use to ensure that our Quality Control Defense and Criteria Plans are up to snuff and even better. Don’t believe us? Just watch. Give us a chance to wow you with our superior quality standards. We guarantee quality and we deliver quality every time. 

So if you’re worried about getting what you’ve asked/paid for from your current packaging supplier, ditch ‘em. You don’t need that negativity in your life. Let us dazzle you with a magical thing called peace of mind. 

Metal Detectors Used in the Food Industry Keep us Safe

 
Metal Detectors Used in the Food Industry Keep us Safe
 

Food safety and quality experts, as well as food production experts, often use metal detection as a method for identifying foreign bodies and contaminants in food. Most of the time, these professionals consider three essential factors - capability or total application of the equipment, optimum detection point and total cost or benefit.

Food detection technologies continue to evolve and improve. Each time new processes and detection methods become available in the market, new standards and guidelines are set in place. The dynamic changes in food safety lead to confusion especially in the type and brand of metal detection equipment to use.

Just like radio waves, metal detection involves the use of electrical impulses. Detecting foreign bodies in food is determined by altered transmission and reception signals in electrical impulses. The difference in the expected signal and the received signal signifies the presence of foreign material in food. Metal detection used in the food industry is more complicated than those used in the security industry. In food safety and quality control, subject materials pass through the system faster. This can result in a lesser detection rate. Additionally, the type and size of the foreign material embedded in the product can have significant effects on the detection rate. False detections are common in metal detection and these can be highly frustrating and costly at the same time.

Metal detectors well suited in the food industry must possess certain qualities such as high sensitivity, full automation, ease of use, reliability, and robustness as well as cost effectiveness. Millions of subjects must pass through the system so it is important that a metal detection machine gives out a reliable outcome.

NATURALLY CLICQUOT

As if anyone ever needs a reason to pop open a bottle of bubbly! This new champagne from Veuve Clicquot, called Naturally Clicquot, comes in 100% recyclable packaging made from paper and the skins of grapes used the make the champagne itself. Being committed to using environmentally responsible innovations in packaging, we saw them use potato starch as a main ingredient in packaging back in 2013 and 2014.

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“A step further in the approach of eco-responsibility, from the house of Veuve Clicquot. With our wonderful grapes we create our unique champagne. Then, we transform the grape’s skin into a bio-based material in order to create our new innovative packaging.”

“Because the exceptional quality of our wines is largely due to the precious terroirs from which they are produced, environmental concerns have always played an integral part in our striving for innovation and excellence. Each step of the wine production process is meticulously conducted to ensure that the vines are treated with the utmost care and that the production processes have as little impact as possible in terms of consumption, emissions and waste. ”

As consumers are becoming increasingly aware of the waste they and the products they buy create, Veuve Clicquot is a standout. The trusted champagne will only face gaining more loyal customers with such an environmentally-friendly initiative. Naturally Clicquot communicates the change in packaging right on the box with a large graphic of hanging grapes on one side and an outline of the bottle on the other, all while keeping Veuve Clicquot’s elegant style.

Naughty But Rice

Designed by Robot Food | Country: United Kingdom

“Rice pudding is rising in popularity, and to coincide with the trend, The Hain Daniels Group has launched Naughty But Rice, a vibrant new brand with a bit of a twist. The clue’s in the name. Naughty But Rice brings pud lovers all the heart and soul of traditional rice pudding with a deliciously contemporary edge.

Leeds-based brand and design agency, Robot Food, are well-known for their daring challenger approach, and were asked to help create the brand look, feel and packaging. Leaving behind the tired, whimsical category cues of old, the team came up with the strap-line, ‘Rice pudding. But not as you know it’, and got to work on a strikingly indulgent aesthetic that deliberately disregards the category’s moody, rather serious look and feel.”

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“At first glance, the pack design is fresh and clean with plenty of pure white space to suggest dairy cues. The other side of the card uses bold contrasting colours to reveal each variant’s ‘naughty’ side and encapsulate the brand’s personality – cerise for Coconut & Raspberry, orange for Salted Caramel, and rich brown for Chocolate Orange.”

The pots themselves are the piece de résistance, the goal to be impactful. True to the brand personality, the pot designs defy convention with vivd, brightly coloured illustrations (with no branding) to represent the dynamic flavours. 

Jeremy Hudson, CEO, The Hain Daniels Group said, “We are delighted with Robot Food’s contribution to the project, the packaging is very different to anything already on shelf. Naughty But Rice is now our most successful new brand launch to date with listings in Asda, Morrisons, Sainsbury’s and Booths.”

Simon Forster, Creative Director at Robot Food, said, “We distilled the brief down to ‘rice pudding, reinvented’. With such indulgent flavours, we had to push the boat out to tickle contemporary taste buds but rein it in enough to attract the more old-school rice pudding fans too. We think the results strike a pretty tasty balance.”

The Oaxacan Coffee Company

Design and development of image and brand products for TOCC (The Oaxacan Coffee Company, organic coffee, planted under shade delighting your palate with its strong flavor, from San Miguel Talea de Castro, Oaxaca, Mexico. A product designed and developed for all those who visit Oaxaca and want to carry with them a small part of this beautiful city, "take a piece of Oaxaca here" — "Llevas una parte de Oaxaca aquí".

Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers

There are 31 million possible label outputs from 31 designs.

Individualized packaging seems to be the latest trend for beverage giants like Diet Coke and Absolut, and now Bud Light is getting in on the action and bringing it to the U.S. The beer behemoth created 200,000 different cans, variations on 31 designs, using vertical-printing technology from HP.

Starting today, the cans will be available to attendees of the Mad Decent Block Party, a music festival that will hit cities across the U.S. and Canada over the next few weeks and run through September.

"The [individualized cans are] very much in line with what Bud Light wants to do for millennials," said Alex Lambrecht, vp of Bud Light. "We know they want something unique and an unexpected experience, and I feel that they will be so surprised and inspired when they order a Bud Light and get these cans." 

Bud Light was looking for an opportunity to amplify consumers' experience with the brand and to put that innovation in their hands, according to Gina Bazigian, packaging innovations manager at A-B InBev.

"That's where the packaging came in," said Bazigian. "So, we partnered with HP. Instead of printing these cans through conventional printing, we leveraged their HP Indigo digital-press technology, and what makes that significant is that we also used their HP SmartStream Mosaic algorithm." 

The algorithm tweaks each can design based on parameters set by Bud Light. "Each time we've printed a label out they're a little bit different, and that allows us to get 31 million possible label outputs from those 31 designs and ensures that no two cans printed are alike," said Bazigian.

Lambrecht said it's the first time such technology is being used in the U.S. market.

"And this is really tapping into the desire for millennials to have a unique experience," he said. "All 200,000 cans produced will provide 200,000 different experiences."

Bud Light's internal creative team partnered with Virtue Worldwide, VICE's in-house creative services agency and Diplo's L.A.-based record label Mad Decent to create the cans. Mad Decent's team created four custom cans; the 27 other designs were done by various artists.

With the initiative, Bud Light is testing whether consumers will get excited about individualized cans. "There will be more initiatives in the future," said Lambrecht. "What the scale will be, we are exploring." 

Pågen Bakery

“Pågen is Sweden’s largest bakery. Providing Scandinavia and other parts of the world with bread for breakfast, dinner or snacks. Their Fast Food Range has been a classic choice for barbecues for many years. They wanted to adapt the design to become more street food than fast food. More inspirational for customers to try new kinds of burgers, hot dogs and sliders.”

Second Aid

The Second Aid is a collaboration between NOSIGNER and the Kohshin Trading company of Sendai, Japan. The disaster kit features helpful tips on pack for what to do in a major earthquake from OLIVE (also by NOSIGNER), a public forum launched just 40 hours after the initial earthquake of 2011. The kit is smartly designed to include information, food supplies, as well as supplies for personal needs. Having been born and raised in Los Angeles, I am no stranger to earthquakes and how fast they can disrupt everything, so this would be my ideal version for sure!

 




“The package consists of white background with characters in red color, with an image of a first-aid box that would save lives when in emergency. OLIVE’s ‘O’ represents a red circle of Japan’s national flag while ‘LIVE’ means ‘live,’ with a wish of ‘Japan, survive.’ We have collected various ideas of how to make items indispensable to survive in the affected areas where things are not fully equipped, by utilizing things available on site. With voluntary contribution, the website is translated into English, Chinese and Korean and is still expanding as a database that utilizes collective wisdom.”

Design by NOSIGNER

Creative Direction: Eisuke Tachikawa

Graphic Design: Toshiyuki Nakaie, Kaori Hasegawa

Country: Japan

Kraft Paper

Kraft paper is a 100% biodegradable natural product. The pulp is made from long virgin fibres of maritime pine and is not bleached, to ensure minimum chemical processing and to retain the wood's natural colour.

Kraft paper biodegrades entirely naturally. Just like the leaves from the trees, kraft paper decomposes naturally within a few weeks, returning to its initial form of cellulose fibres, which can be fully assimilated back into its original natural environment, with no adverse impact on nature or human health.

Kraft paper weight to thickness comparison chart.

Paper Weight (pounds)

Thickness (inches)

30

.003

40

.004

50

.005

60

.006

70

.007

click on the link below to view our online catalog

http://catalog.gti-inc.com/CatalogSearch.aspx?Value=kraft+paper&Type=Description