News

Diet Coke Got A New Image

You’ve seen the meme. A rather large person rolls up to the drive thru, orders a supersized meal and a diet coke as if she’s done her due diligence of healthy eating. It’s a joke among consumers today, but does that highlight a shortfall in diet coke? We can’t say for sure that one meme or even all the variations of it have motivated Coca Cola to reinvent themselves, but they did so let’s chat about it. Shall we?

Diet Coke has a new image. It has outgrown its grey casing and traded it in for some new threads. Rest assured, the beverage still has same iconic taste… with a twist. It’s not surprising that millennials had a lot to do with the change. We’re up for trying new things so Coca Cola is going with it. It’s funny because for a generation allergic to labels, we sure do care what’s on the label. 

Coca Cola's new diet coke packaging label and flavors

4 New Flavors

Besides the original Diet Coke, the drink now comes in 4 new flavors: Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime. 

Packaging

The can has traded its silver casing with red lettering for a sleek silver finish with a bold stripe. The stripe correlates with the flavor - red for original, purple for feisty cherry, orange for blood orange, yellow or twisted mango and green for ginger lime. 

Objective

Diet Coke wants to appeal to the younger audience - adventure seekers, active explorers, independent thinkers. The new vibrant flavors were designed for their taste buds. It is possible that Diet Coke is also trying to align the beverage to with a healthier profile like its contemporary Dasani Sparking. 

Launch

The new packaging will launch in the US mid-January and in February it will appear in Canada.

Today’s society is very visual so if something doesn’t scream “pick me” or “try me”, its likely to flop, even if it is a good concept or product. Despite its longevity, Coca Cola knows it is not exempt from this and so it too changes with the times. Seeing is the gateway to experiencing.  

WE TALK THE TALK & WALK THE WALK

At GTI, we're not only passionately committed to our customers. We're passionately committed to making a difference. We believe being a good corporate citizen means being active in our community. From the time our company was established, we have focused our efforts on supporting local charities.

The Susan G. Komen for the Cure breast cancer foundation is more than just a charity to us. We are passionate about raising awareness because of our customers, vendors, family members and team members who have battled cancer or at known someone who has. Through our new GTI Community Service Team we are committed to raise awareness. Well Team GTI, which consisted of Steve, Candy Z., Candy F., Dennis, Donna, Israel, Mayralis, Oralia and Sharon laced up their sneakers and traveled to downtown Miami to take part in the Race for the Cure walk. GTI is proud to say that all our team members completed the 5K walk, we even made it on a Channel 10 News segment. Thanks to our team members that took the time out of their busy schedules to create awareness and raise money for this worthy cause.

PepsiCo betting on packaging to get an edge in the cola wars?

On a field visit to Navi Mumbai, PepsiCo's chief marketing officer Vipul Prakash gazes with satisfaction at his company's range of beverages, arranged at a vantage point above racks of traditional snacks and finger foods. "I can put up the best TV screen here and people won't see my ads as many times as they see this," he says.
By "this", Prakash is referring to packaging, a hitherto under-utilised weapon in Indian marketing. However, PepsiCo intends putting packaging front and centre. It's the big bet for 2016, which will hopefully trounce the competition in the annual cola wars that play out through gruelling summer months.

The rationale is quite simple. TV audiences are getting fragmented and ad avoidance is on the rise, even if it's not as much of a problem in India as it is elsewhere. Prakash says: "Even if a consumer watches our ad, it's for 30 seconds and a one way story." Bottles on the other hand are held for anywhere between 10 minutes and an hour.

And so PepsiCo is opting for an inversion of its strategy. Previously, packaging would change to reflect a large mass media campaign that broke on TV. "But if the consumer interacts with the pack so much, can we start the story there?" is what the cola giant is seeking an answer to.

While admitting that the full model is yet to be cracked, PepsiCo nevertheless claims to have notched some early successes. For instance 7Up Revive, a variant launched last year in Kerala and Tamil Nadu, set to go countrywide this year, hit the market in distinctive blue glass bottles with its PET variants featuring a full length wraparound plastic sleeve. The new pack helped highlight the features of Revive, going a long way to educating a sceptical consumer. Research later revealed that the No1 reason for trial was packaging.

For its flagship cola, PepsiCo is rolling out a desi variant of its global emoji campaign. A consumer can pick a bottle with an emoji that reflects his mood provided the range is between happy, party, naughty, etc. (Anger or existential despair are not included for obvious reasons.) An SMS code gives the consumer an opportunity for instant gratification with grand prizes like trips to Las Vegas and Ibiza, or net practice with Virat Kohli. There will be a TV commercial at some point, but Prakash believes with 38 emojis over 10 categories, the story is complete using just packaging. Even if the second stage of consumers sending in SMS does not take off to the extent Pepsi would like, he confesses to being very satisfied with stage one; "The visual appeal on shelves itself tells us the first part has worked."

Those expecting a My Can style TV blitz for Pepsi's 150 ml variant have a long wait ahead. As of now the mini can, priced at `15, is going to be pushed only by a series of web exclusive films, built around the theme 'never underestimate the little things in life'.

For Mountain Dew, the second leg of its real heroes campaign is embracing digital media in a big way. Instead of buying pre-rolls or banner ads, PepsiCo is relying on a combination of its bottles and Blippar, a service that links consumers to videos via codes on packaging. Part of the stories about the four real heroes begins on the label, provoking curiosity. A consumer wanting to know more can be taken to a branded video, to be watched when and where he chooses. While digital used to be considered an add on to TV in media dark areas, it's becoming the lead medium says Prakash; "TV reach is minimal but our bottles are everywhere." PepsiCo is working on weekly audio stories with content providers in Uttar Pradesh hoping to net potentially millions of otherwise hard to pin down consumers.

It's quite a shift at a time when most marketers still balk at riding on the consumer's precious bandwidth to deliver their messages. However Prakash believes "It's not about the brand but the story. If they've watched four minutes and enjoyed it, two seconds of branding will do more than 30 seconds of in your face messaging. I keep telling my teams, 'If a consumer has X amount of bandwidth, would he watch a song or your content?' Your content has to be interesting enough to be chosen." Even the Mountain Dew films deal more with the philosophy of risk than with traditional endorsement. "We don't show our real heroes drinking Mountain Dew" says Prakash.

Going for full length wraps on bottles is something PepsiCo has worked on in the past. It invariably got derailed because it was considered too expensive, with marketing and production bickering over who was to pay for it. But things are different now with even the CFO insisting Revive not be launched unless it has a full sleeve. The brand manager on 7Up Nimbooz Masala Soda agreed to pull back on television to accommodate full wraparounds. Says Prakash, "When you get the support from the top it's easier. I thought we'd not be able to do it for three years. But when there's a sales and consumer pull it comes together." The sales force in particular has been galvanised by the new packaging and are pushing for more in store real estate. Even the visicoolers have been revamped to display packs to best advantage.

According to Shripad Nadkarni, founder MarketGate, who has previous experience at Coca-Cola, "Using packaging to drive home the message is a well established practise especially for teen and lifestyle brands.

The use of emojis as a language that's current is a good strategy." However he cautions that, packaging and TV serve very different purposes and one should not be at the expense of the other. When it comes to wraprounds, he believes these are best tactically deployed else they run the risk of becoming first the new norm and then the new clutter. However the biggest challenge which has as yet been inadequately addressed by either player, according to Nadkarni, is finding out how they can play a more powerful role in the lives of teens.

As for whether it's all going to work, Prakash admits that's still something that remains to be seen. Whether packaging is in fact the answer will be revealed if the packs survive the transition from scorching summers to the squelchy humid monsoons.

Granell Coffee

 

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

McDonald's Serves Up New 'Modern' Packaging

"New year, new me."

McDonald's appears to be adopting the adage and announced today that it has given its packaging a modern makeover -- forgoing the familiar red, white and gold motif and replacing it with bold colors.

This month, the biggest fast food chain in the world is rolling out new carry-out bags, fountain beverage cups and sandwich boxes at its restaurants in the U.S., McDonald's said in a news release today.

The latest look -- featuring colorful accents and bold typography -- will also expand to over 36,000 restaurants worldwide throughout the rest of 2016, the company said.

"McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression," said Matt Biespiel, senior director of Global Marketing, according to the news release.

PHOTO: McDonalds global packaging is pictured through the Years 1955-2016.McDonalds
McDonald's global packaging is pictured through the Years 1955-2016.
"Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change," Biespiel said. "It was fun to join these ideas together and create playful pieces that connect our customers to the Brand."

McDonald's added that the new look is not only stylish but sustainable.

To celebrate the unveiling of the new packaging, two students from Miami International University of Art and Design created an original "couture collection" of "one-of-a-king accessories" under 48 hours using 50 bags, 72 straws, 22 cups and eight sandwich boxes with the new packaging.

Bubble Wrap Appreciation Day

Today is Bubble Wrap Appreciation Day! January 27 marks the annual bubble-popping event that originated from Spirit ’95 FM Radio in Bloomington, IN. We all know this fun and practical packaging material that comes in various sizes and Bubble Wrap Appreciation Daycolors to protect our fragile and beloved items, but most of us don’t realize that its purpose was originally to be wallpaper! In 1957, engineers March Chavannes and Al Fielding wanted to create a plastic and textured wallpaper. They soon realized the potential the material had as packaging supply and it quickly took off. Nowadays Bubble Wrap isn’t just the favorite packaging material for keeping delicate items safe and protected from damage, it is also used for art, fashion, and even in a competition for young inventors that challenge them to use Bubble Wrap to design innovative products! The process of making Bubble Wrap is not as simple as it seems. The cushioning property starts as a plastic resin that melts into a liquid as it is squeezed over two sheets of plastic film. One of the layers is then wrapped around a drum where holes are then drilled into it. After that suction draws the two plastic films together and trap the air to form bubbles. This whole process constructs the fascinating and fun packaging material that we all have come to love and use. So grab some Bubble Wrap and pop some of those bubbles of air and celebrate Bubble Wrap Appreciation Day!

I know….. it can be addicting

Redesign Packaging of OtterBox

While revenue of cellphones along with other mobile devices have flourished nowadays, also have product sales of the protective cases Redesign Packaging

utilized to maintain these sort of products free from harm. One of the leading suppliers within this product category is definitely Otter Products LLC. Located in Fort Collins, CO, Otter Products just recently renovated the packaging it uses for its OtterBox series of protective cases. Gone is a paperboard option which tended to obtain a little shopworn with time and in its place is a two-part PET solution which has delivered not only a remarkable enhancement in on-shelf merchandising but will also a sudden uptick in gross sales. It’s a classic example of a manufacturer ready to make investments significantly in better packaging because it is apparent the payback was there to be had.

Intelligent packaging concepts... Think Thin

By the late 2014, a Norway based company with offices in San Francisco, Sweden and Japan has been building an intelligent packaging concepts and applications that is the ‘temperature monitoring capabilities in labels’ as thin as hair. A stick on label “smart” can now record temperature for products like fresh produce for commercial usage. This Thin Film smart label is printed on polymers using a special ink which conduct electricity that can be placed on packaging. The label is constructed in layers that include memory, sensors and batteries on a film that is thinner than stain of human hair.Intelligent packaging concepts

Using these labels on fresh produce packages can provide us with more specific data for the recording of temperature than the silicon based time-temperature recorder that is on the truck. This slim label can be placed on all types of package.

The Thin Film label is at the targeted price of about 50 cents each. It can easily decline to 20 or 30 cents with greater production. The label is not here to compete with the silicon based time-temperature recorders which cost from $11 - $25. Therefore only a couple of the recorders can be placed on a single shipment economically.

It is up to the customer whether the label needs to be applied to every produce case or it can be applied to a master carton. Also it can depend on how you prefer to monitor the product and how it is packaged.

The label can be read by contact based reader that stores the data it collected. Also, it can be constructed with a visual indicator display. Additionally, the company plans to add the capability of a RF readout signal onto the label that can transmit over a short range wireless connection. The memory in the label won’t degrade before 10 years.

So all in all, the product will be marketed to fresh produce sectors around the world. The label is the size of a business card. Future applications for The Thin Label are possible, like humidity indicators. It has no toxic compounds and is completely disposable.

The label can also be designed to be readable by smart phones if the marketers and retailers wish to have.

Overall, this is a totally new way of intelligent packaging concepts and applications at its best.

Steel Versus Polyester Strapping

Steel Strapping

Steel strapping is the process of using thick steel-reinforced bands to secure a load to a pallet or other carrier. Steel straps have a long and reliable track record for cargo reinforcement, and can be easily applied using a specially designed tensioner or similar piece of equipment.

Characteristics of Steel Straps

Steel straps are purchased in rolls and are usually half an inch to three-quarters of an inch wide and approximately an eighth of an inch thick. They are commonly found in grades of regular duty and high tensile, the latter of which is rich in carbon content and is used to bear extremely heavy loads and withstand extreme shocks. Steel straps are naturally highly durable, but are subject to rusting and can occasionally produce cuts or abrasions with their sharp edges. They are also quite heavy and expensive, with a standard roll retailing at well over one hundred dollars.

Advantage of Steel Straps

In many cases, plastic straps such as those made from polypropylene are preferable, as these are a good deal less costly and tend to be friendlier on the handler. However, plastic straps possess one crucial weakness: they are extremely susceptible to elongation. It is in this criteria that steel straps shine, for the average rate of steel elongation is a fraction of a percent for any given load, whereas plastic straps may extend as much as twenty-five percent, causing them to snap or simply dislodge their cargo.

Advantage of Polester Strap

Polyester strapping has a high break strength and is a viable alternative to steel strapping. When applied to heavy loads, polyester strap can absorb a high amount of energy without breaking and it has a higher resistance to elongation under tension than other types of strap. The strap can be applied manually or by automatic process.

Manufactured from industrial textile yarn, the strap’s rounded edges will not scratch paintwork, score surfaces or damage forklift truck tyres. The edges allow it to fit smoothly around packaging contours including those of difficult or unusually shaped products. Our polyester strapping can be printed with a company’s logo or message to enhance its appearance and security value