Label Packaging

Marketing with Colors 

Let’s play a word association game. What words come to mind when I say:

Blue 

Green 

Red

Yellow

Colors elicit feelings, emotions, memories, associations. It’s no wonder then that businesses large and small use colors to add a dimension to their brand identity. What effect do colors really have though? 

Marketing with colors | packaging design | GTI Industries Inc

Well it’s safe to say we’re all different. Because of that, we process things differently and associate different things with colors, but when it comes to purchasing items and services, color plays a more pointed role. It’s not like we mentally say, “since yellow is my favorite color, I’m only going to buy things with yellow logos and packaging.” The process is a little more nuanced than that. 

Our brain looks at the color with a critical eye thinking, “Do these things match? Does bright pink packaging really match this knee brace product?” Sure, it’s eye catching, but a mismatch could swing consumers in the wrong direction. 

It’s also important for brand recognition. We all know one of the foremost tenants for marketing: differentiation. Companies don’t want to be mistaken for their competition. Think FedEx, UPS, and DHL. Totally different color schemes so no one mixes them up. They each stand alone with their own striking combination.

When picking a color for a brand or product/service, it’s much more than what’s a popular color. It matters what the object represents. Eco friendly consumers? Brown or green. Power and vitality? Black or red. 

It takes a lot of research and profiling to arrive on the best image for your brand, but the rewards are invaluable. Build your empire from the ground up and pay attention to every detail. When you’ve designed your logo, let GTI help you decide on the right printer and make your mark on your boxes. We’ve got to stick together after all. 

Diet Coke Got A New Image

You’ve seen the meme. A rather large person rolls up to the drive thru, orders a supersized meal and a diet coke as if she’s done her due diligence of healthy eating. It’s a joke among consumers today, but does that highlight a shortfall in diet coke? We can’t say for sure that one meme or even all the variations of it have motivated Coca Cola to reinvent themselves, but they did so let’s chat about it. Shall we?

Diet Coke has a new image. It has outgrown its grey casing and traded it in for some new threads. Rest assured, the beverage still has same iconic taste… with a twist. It’s not surprising that millennials had a lot to do with the change. We’re up for trying new things so Coca Cola is going with it. It’s funny because for a generation allergic to labels, we sure do care what’s on the label. 

Coca Cola's new diet coke packaging label and flavors

4 New Flavors

Besides the original Diet Coke, the drink now comes in 4 new flavors: Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime. 

Packaging

The can has traded its silver casing with red lettering for a sleek silver finish with a bold stripe. The stripe correlates with the flavor - red for original, purple for feisty cherry, orange for blood orange, yellow or twisted mango and green for ginger lime. 

Objective

Diet Coke wants to appeal to the younger audience - adventure seekers, active explorers, independent thinkers. The new vibrant flavors were designed for their taste buds. It is possible that Diet Coke is also trying to align the beverage to with a healthier profile like its contemporary Dasani Sparking. 

Launch

The new packaging will launch in the US mid-January and in February it will appear in Canada.

Today’s society is very visual so if something doesn’t scream “pick me” or “try me”, its likely to flop, even if it is a good concept or product. Despite its longevity, Coca Cola knows it is not exempt from this and so it too changes with the times. Seeing is the gateway to experiencing.  

Fenty Beauty Is Ushering in a New Era of Inclusivity In Beauty Packaging

The universally famous make up line named after the mastermind and beautiful face that brought it to the world is all everyone can talk about these days. Why? For one thing, the product fills a void felt by many makeup users of deeper, darker complexion. The make-up line boasts a collection of 40 tones from 100 to 470. The singer has been meticulously overseeing the development of the line, prioritizing its wearability, ensuring that makeup users are encouraged to be creative and unique in using the products. How does she get that message across? 

Established nyc Rihanna Fenty beauty Collection | Makeup Packging

Well, the make-up speaks for itself. Reviews are stellar and Fenty Beauty is on its way to being in the dictionary along with bootylicious, yowza, and NSFW, but before the makeup can speak for itself, the packaging beckoned shoppers to pick up the tubes and packs up off the shelves. Fast. 

Geometric shapes have really taken over. Just look at the trending geometric tattoos, makeup designs, display cases, etc. Following suit, some the Fenty Beauty line seems to mimic the honey comb. The latest line of cosmic gloss screams “pick me up!” with its rainbow psychedelic packaging giving a hint of the sparkle held inside the package. Still, other products build the suspense with an opaque container giving just enough of a teaser to entice but not enough to satisfy. You have to buy to satisfy. 

 

Also, Rihanna has made herself a walking billboard for her makeup. If there is a product that will make women look remotely as flawless as Rihanna, we’re pretty sure people will do whatever it takes to get it - even stalk the nearest Sephora until they restock their favorite item. 

Established nyc Rihanna Fenty beauty Sticks | GTIindustries.com

Why You Should Automate Your Labeling Process

Product labeling manually can be an adequate process for small applications. However, as a company grows and the packaging demands increase, automation can make a tremendous impact on your efficiency and become a valuable investment. Here are four benefits of labeling automation.


1. Labor Savings with Automation

Labor is expensive, but with automation, you can free up your employees to be productive in other ways. An investment up front will create long-term savings in labor costs because these systems last for years. A quality system that is designed properly for your application will last for many years and help you grow your business and meet the demands of your customers without needing to increase your workforce just for labeling.

2. Consistent Label Placement

With manual label application, higher throughput results in more labels and less consistency in label placement. When an operator has to peel a label off a liner and then apply that label to a product, it's not an exact science. The label will often be crooked or wrinkled, and the faster they have to move, the more inconsistent the label becomes. This can lead to poor shelf appeal, barcode damage or even result in the label tearing or coming off the package.
Automation allows you to keep your label placement on target, even when throughput increases.

3. Keeping Up with Demand

As your workflow increases, your label applicator can speed up with the demand. If you're hand applying and you have an increased demand for your product, you'll need to invest in more labor or even take people away from other productive projects. 

4. Reduced Label Errors

Verification options can make sure the right label was applied to the right product. Scanners and imagers can make sure that the barcodes and text are legible. With hand-applications you're more likely to encounter human error issues with labeling.

There are two types of label automation: Primary and Print-Apply.

Primary label automation is the process of applying fully pre-printed labels directly to products, virtually any size and shape. From food products like jelly jars, bakery clamshell containers or wine bottles, to health and beauty products like shampoo and lotions, to anything else that needs a label. You'll find benefits to label automation with almost all primary packaging applications.

Print-apply adds variable printing to the label before it applies the label to the product. The most common use of print-apply is to apply labels to corrugated cartons with variably printed shipping labels. Other uses can include printing ingredients and nutritional facts on labels that are applied to food products. You'll also find print-apply applications that add warnings to chemical containers or serial numbers on labels that are applied to appliances or circuit boards. In both applications you could label by hand. But imagine how much time, money, and productivity you'll gain by investing in an accurate label automation system. 

To learn more about getting started with automation, or upgrading your current labeling systems, speak with one our packaging specialist today 305-681-5000

7 FACTS THAT WILL MAKE YOU RETHINK LABELS

Not every project calls for the large  quantities of mass produced labels. Limited edition and seasonal labels continue to gain in popularity and are becoming more and more available in premium quality low volume runs. The combination of today’s technology, and faster to market  short-batch production runs are able to create the sense of craftsmanship that standard mass-produced labels lack. Here are 7 hidden (or not so hidden) facts to make your labels work harder.

1. LOW VOLUME

Digitally printed labels remove the high costs of minimum order quantities and long lead times of high volume printing. It is a perfect solution for craft brewers and low volume packaging. By printing the exact quantity, it cuts down on storage costs vs. large production runs where you need to store excess inventory.

2. QUALITY

Digitally printed labels today are able to achieve a 95% match to pantone colors. The also have impeccable registration calibration to deliver clean, crisp images. What it boils down to is: design flexibility, speed, and value.

3. DIECUTTING

Diecuts, whether subtle and simple or bold and elaborate, can add visual depth and power to your design. From plotter cutters to letterpress dies or detailed laser cut, there are many ways to achieve crisp iecuts for smaller runs. Diecuts give you many options from custom shapes to perforations for tear aways.Consider: How the custom shape will wrap the bottle. How intricate the die is, and will it hold up in the retail environment. Most importantly, what is the diecut label adding to the overall aesthetic of the product

4. CREATIVE APPLICATIONS

Break free from flat featureless surfaces. Flagged labels are one way to introduce an attention-grabbing message delivery system on shelf. Think of flagged labels as the mini shelf talkers for your product. Things to consider; how the product will fit on the shelf. If not merchandised correctly, they may become crowded and appear cluttered and poorly designed.

5. ACCENT LABELS

Full coverage labels aren’t for everyone. Labels can be used to accent a design, create a layered effect, deliver variable data, or identify product variations. Many designers love the direct print look, but don’t have the budget. Almanac Beer Co. is a great example. They direct print a single design for their entire Farm to Barrel series and then add a pressure sensitive label around the bottom of the bottles to identify each specific brew.

6. DIGITALLY PRINTED SHRINK SLEEVES

Shrink sleeves are not labels, but they are a great alternative for cans that can be printed digitally.  They are a low cost low volume way to challenge bottles on shelf for the craft brewers. They are a great alternative to directly printing large quantities of cans. Shrink sleeves are not only for cans; they can be used on bottles as well as a variety of other items. No matter what the product is, designers must be aware of “smiling” (warping) that occurs around the curves of the object.

7. DON’T LIMIT YOURSELF

Labels come in many substrates today from poly films to wood veneers. Labels have the opportunity to create a tactile connection with consumers, and leave deep-rooted sensory recall memories. Exploit that opportunity by carefully selecting the right material to communicate your brand. Other unique options for low volume runs are black vellum, brushed platinum, or metalized labels.

As you can see there is much more you can do with labels than your average applications. I challenge you to find more ways to creatively break the norm, and push brands forward by using unique label applications.

3 Inch Round White Labels Printed "LOADED"

These 3 inch White round labels come with 500 labels on a roll. Printed with the word "LOADED. Ideal for warehouse identification of goods.

Item Part #: NS-3PRTLA*WH Cost: 16.49 per roll Quantity Available: 10 rolls in stock