How it's made

Marketing with Colors 

Let’s play a word association game. What words come to mind when I say:

Blue 

Green 

Red

Yellow

Colors elicit feelings, emotions, memories, associations. It’s no wonder then that businesses large and small use colors to add a dimension to their brand identity. What effect do colors really have though? 

Marketing with colors | packaging design | GTI Industries Inc

Well it’s safe to say we’re all different. Because of that, we process things differently and associate different things with colors, but when it comes to purchasing items and services, color plays a more pointed role. It’s not like we mentally say, “since yellow is my favorite color, I’m only going to buy things with yellow logos and packaging.” The process is a little more nuanced than that. 

Our brain looks at the color with a critical eye thinking, “Do these things match? Does bright pink packaging really match this knee brace product?” Sure, it’s eye catching, but a mismatch could swing consumers in the wrong direction. 

It’s also important for brand recognition. We all know one of the foremost tenants for marketing: differentiation. Companies don’t want to be mistaken for their competition. Think FedEx, UPS, and DHL. Totally different color schemes so no one mixes them up. They each stand alone with their own striking combination.

When picking a color for a brand or product/service, it’s much more than what’s a popular color. It matters what the object represents. Eco friendly consumers? Brown or green. Power and vitality? Black or red. 

It takes a lot of research and profiling to arrive on the best image for your brand, but the rewards are invaluable. Build your empire from the ground up and pay attention to every detail. When you’ve designed your logo, let GTI help you decide on the right printer and make your mark on your boxes. We’ve got to stick together after all. 

Fenty Beauty Is Ushering in a New Era of Inclusivity In Beauty Packaging

The universally famous make up line named after the mastermind and beautiful face that brought it to the world is all everyone can talk about these days. Why? For one thing, the product fills a void felt by many makeup users of deeper, darker complexion. The make-up line boasts a collection of 40 tones from 100 to 470. The singer has been meticulously overseeing the development of the line, prioritizing its wearability, ensuring that makeup users are encouraged to be creative and unique in using the products. How does she get that message across? 

Established nyc Rihanna Fenty beauty Collection | Makeup Packging

Well, the make-up speaks for itself. Reviews are stellar and Fenty Beauty is on its way to being in the dictionary along with bootylicious, yowza, and NSFW, but before the makeup can speak for itself, the packaging beckoned shoppers to pick up the tubes and packs up off the shelves. Fast. 

Geometric shapes have really taken over. Just look at the trending geometric tattoos, makeup designs, display cases, etc. Following suit, some the Fenty Beauty line seems to mimic the honey comb. The latest line of cosmic gloss screams “pick me up!” with its rainbow psychedelic packaging giving a hint of the sparkle held inside the package. Still, other products build the suspense with an opaque container giving just enough of a teaser to entice but not enough to satisfy. You have to buy to satisfy. 

 

Also, Rihanna has made herself a walking billboard for her makeup. If there is a product that will make women look remotely as flawless as Rihanna, we’re pretty sure people will do whatever it takes to get it - even stalk the nearest Sephora until they restock their favorite item. 

Established nyc Rihanna Fenty beauty Sticks | GTIindustries.com

How It’s made: Corrugated aka Cardboard

How corrugated boxes are made

We've all had that feeling. Palms sweaty. Knees weak. Arms heavy… I’m talking about the anticipation of a package’s arrival to our front door. We just can’t contain ourselves when we know we’re looking out for a package. You check the tracking number every 30 minutes even though you already signed up for the notifications, but what are you supposed to do? Wait patiently like a sane person who doesn't get giddy at the thought of a package? No thanks, right? 

 

And you know the best part? The best part is slicing through that tape, opening the cardboard box and feasting your eyes on your precious cargo. Well before you head to your “go to” online store and unleash your credit card on shopping cart after shopping cart, I want to teach you something you never knew you wanted to know and it’s about the box your order came in. 

 

Children use them to make their own car or train. College students have used them to make furniture. We all use them to move, but how are they made? How is it that paper can hold such heavy, fragile, valuable contents? The key is in the construction. 

 

Cardboard is made up of three structural components all of which are made of partially recycled materials:

1 wavy sheet of paper called a flute + 2 flat sheets of paper called liners = one corrugated board i.e. cardboard

 

First a sheet of paper gets passed through two giant rollers and during this process, the flat sheet is beveled and steamed so that it becomes the wavy flute at the center of the cardboard. The two liners of flat paper are added on each side of the flute one at a time using a glue containing mostly water and starch. The air pockets created by the flute strengthen the board’s integrity and provide a cushion of protection. Some manufacturers even use additional flute and liners for added padding so its innards don't get squashed at the slightest bump.

 

So next time you open up that long-awaited package (because you didn't spring for the expedited shipping) think of the loving cardboard hands that cradled it through its journey to its forever home. Think about the cardboard box it called home for several days. Think about the flutes and the liners and say a silent thank you.