High-end Packaging

Fenty Beauty Is Ushering in a New Era of Inclusivity In Beauty Packaging

The universally famous make up line named after the mastermind and beautiful face that brought it to the world is all everyone can talk about these days. Why? For one thing, the product fills a void felt by many makeup users of deeper, darker complexion. The make-up line boasts a collection of 40 tones from 100 to 470. The singer has been meticulously overseeing the development of the line, prioritizing its wearability, ensuring that makeup users are encouraged to be creative and unique in using the products. How does she get that message across? 

Established nyc Rihanna Fenty beauty Collection | Makeup Packging

Well, the make-up speaks for itself. Reviews are stellar and Fenty Beauty is on its way to being in the dictionary along with bootylicious, yowza, and NSFW, but before the makeup can speak for itself, the packaging beckoned shoppers to pick up the tubes and packs up off the shelves. Fast. 

Geometric shapes have really taken over. Just look at the trending geometric tattoos, makeup designs, display cases, etc. Following suit, some the Fenty Beauty line seems to mimic the honey comb. The latest line of cosmic gloss screams “pick me up!” with its rainbow psychedelic packaging giving a hint of the sparkle held inside the package. Still, other products build the suspense with an opaque container giving just enough of a teaser to entice but not enough to satisfy. You have to buy to satisfy. 

 

Also, Rihanna has made herself a walking billboard for her makeup. If there is a product that will make women look remotely as flawless as Rihanna, we’re pretty sure people will do whatever it takes to get it - even stalk the nearest Sephora until they restock their favorite item. 

Established nyc Rihanna Fenty beauty Sticks | GTIindustries.com

WE LOVE THE LOOK: Kylie Cosmetic's Valentine’s Day Collection

Valentine's Collection for Kylie Cosmetics
The Be Mine Valentines Collection by Kylie Jenner has already sold out

Kylie Jenner recently introduced via social media a preview of her upcoming Valentine's Collection for Kylie Cosmetics. The dynamic launch includes a fierce look, thanks to its vibrant packaging.  It features the iconic Kylie lip-drip logo but dazzles in red glitter. Kylie never seems to disappoint her fans.  The Be Mine Valentines Collection has already sold out, just like  past limited editions including the Birthday Collection, Holiday Collection and KoKo Kollection.

What makes us a huge fan of Kylie’s is how marketing and packaging combine to create perfection and stirs up a frenzy where consumers anxiously wait for their parcel to arrive on their doorstep.   Creating a look and establishing a brand blended with the right packaging is essential to a successful product launch.  In Kylie’s case, we think she does an amazing job with her line of cosmetics.  Keep up the flawless look.

Kylie's Cosmetic's Valentine's Day Collection features the iconic Kylie lip-drip logo but dazzles in red glitter ...

Kylie's Cosmetic's Valentine's Day Collection features the iconic Kylie lip-drip logo but dazzles in red glitter ...

3 Benefits Of Shrink Wrap Product Packaging

Regardless of the size, if the core of your business is selling products, you know well just how important eye-catching packaging is for the success. And not just for increasing revenue, but for acquiring new customers as well. Also, beside attractive product packaging, quality wrapping material to ensure safe transport is essential. This is maybe why majority of businesses choose shrink wrap product packaging. Also, the fact that shrink wrap product packaging is Eco-friendly and can be recycled is another reason this packaging technique is very popular, especially with Eco-conscious companies.

But why shrink wrap product packaging? Why all the fuss? To answer these questions, you need to know what shrink wrap product packaging is and how is it done. Shrink wrapping uses two things – a plastic film and heat. The shrink wrapping is done by wrapping a product, of any size or shape, with the plastic film first and then adding heat. The heat helps the plastic film to shrink and to tightly seal the product. Businesses use shrink wrapping not just to protect their products, but also to improve product appeal and to ensure easy transport. In addition, shrink wrap product packaging save storage space what makes it an ideal money-saving solution. Here are 3 more major benefits of shrink wrap product packaging.

Superior Durability – Shrink wrap product packaging offers greater durability than any other packaging. The plastic film used in shrink wrap product packaging features high quality and is hard to damage. This makes it perfect for products that require transport, especially if it’s a long distance.

Impeccable Protection – Because different products, mainly due to size, shape and design, require different protection, finding the best packaging is hard. But with shrink wrap product packaging almost any item can be securely packaged and protected. Shrink wrapping products fully protects enclosed items from harmful factors such as dirt, moisture and other damages. The reason is the fact that shrink wrap product packaging shrinks tightly over a product holding it in one place.

Cost-Effectiveness – Shrink wrap product packaging is very affordable compared to other packaging options. Also, since the plastic film shrinks and encloses tightly onto the product, it saves space. Shrink wrapped products thus do not take up much space in warehouses or factories allowing the owners to use the space for other things. Moreover, since shrink wrap product packaging requires less space for storage, it also requires less space in transport what means more products can be shipped at once.

Unique Engagement Ring Box Pirouettes the Ring Like a Blooming Flower

Marriage proposals can be scary, even if you know that the other person will say yes. How and where you’ll ask is always a factor, as well as where to hide the ring. After all, it’d be tragic if it were discovered beforehand. A slimline engagement ring box called Clifton solves this potential problem. Designed by Andrew Zo, it’s no bigger than the size of a wallet and slides into your pocket with ease. Plus, when you open the Clifton, the ring does more than just appear - it pirouettes into position. This is because a pop-up mechanism is meant to present the ring as if it’s a blooming flower.

Zo is a packaging designer by trade, and he first began developing Clifton as a student at Emily Carr University in Vancouver, Canada. He built a paper-based proof of concept in 2011 and over the past three years has refined it into the leather-bound product that we see today.

Clifton is available for purchase with a pricetag of $90. While that might seem like a lot, consider that the average engagement ring is $2,300; this means that the box only adds 4% onto the total expense. It could be seen as a negligible cost to make a once-in-a-lifetime event even more special.