Marketing with Colors 

Let’s play a word association game. What words come to mind when I say:

Blue 

Green 

Red

Yellow

Colors elicit feelings, emotions, memories, associations. It’s no wonder then that businesses large and small use colors to add a dimension to their brand identity. What effect do colors really have though? 

Marketing with colors | packaging design | GTI Industries Inc

Well it’s safe to say we’re all different. Because of that, we process things differently and associate different things with colors, but when it comes to purchasing items and services, color plays a more pointed role. It’s not like we mentally say, “since yellow is my favorite color, I’m only going to buy things with yellow logos and packaging.” The process is a little more nuanced than that. 

Our brain looks at the color with a critical eye thinking, “Do these things match? Does bright pink packaging really match this knee brace product?” Sure, it’s eye catching, but a mismatch could swing consumers in the wrong direction. 

It’s also important for brand recognition. We all know one of the foremost tenants for marketing: differentiation. Companies don’t want to be mistaken for their competition. Think FedEx, UPS, and DHL. Totally different color schemes so no one mixes them up. They each stand alone with their own striking combination.

When picking a color for a brand or product/service, it’s much more than what’s a popular color. It matters what the object represents. Eco friendly consumers? Brown or green. Power and vitality? Black or red. 

It takes a lot of research and profiling to arrive on the best image for your brand, but the rewards are invaluable. Build your empire from the ground up and pay attention to every detail. When you’ve designed your logo, let GTI help you decide on the right printer and make your mark on your boxes. We’ve got to stick together after all. 

Diet Coke Got A New Image

You’ve seen the meme. A rather large person rolls up to the drive thru, orders a supersized meal and a diet coke as if she’s done her due diligence of healthy eating. It’s a joke among consumers today, but does that highlight a shortfall in diet coke? We can’t say for sure that one meme or even all the variations of it have motivated Coca Cola to reinvent themselves, but they did so let’s chat about it. Shall we?

Diet Coke has a new image. It has outgrown its grey casing and traded it in for some new threads. Rest assured, the beverage still has same iconic taste… with a twist. It’s not surprising that millennials had a lot to do with the change. We’re up for trying new things so Coca Cola is going with it. It’s funny because for a generation allergic to labels, we sure do care what’s on the label. 

Coca Cola's new diet coke packaging label and flavors

4 New Flavors

Besides the original Diet Coke, the drink now comes in 4 new flavors: Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime. 

Packaging

The can has traded its silver casing with red lettering for a sleek silver finish with a bold stripe. The stripe correlates with the flavor - red for original, purple for feisty cherry, orange for blood orange, yellow or twisted mango and green for ginger lime. 

Objective

Diet Coke wants to appeal to the younger audience - adventure seekers, active explorers, independent thinkers. The new vibrant flavors were designed for their taste buds. It is possible that Diet Coke is also trying to align the beverage to with a healthier profile like its contemporary Dasani Sparking. 

Launch

The new packaging will launch in the US mid-January and in February it will appear in Canada.

Today’s society is very visual so if something doesn’t scream “pick me” or “try me”, its likely to flop, even if it is a good concept or product. Despite its longevity, Coca Cola knows it is not exempt from this and so it too changes with the times. Seeing is the gateway to experiencing.  

Fenty Beauty Is Ushering in a New Era of Inclusivity In Beauty Packaging

The universally famous make up line named after the mastermind and beautiful face that brought it to the world is all everyone can talk about these days. Why? For one thing, the product fills a void felt by many makeup users of deeper, darker complexion. The make-up line boasts a collection of 40 tones from 100 to 470. The singer has been meticulously overseeing the development of the line, prioritizing its wearability, ensuring that makeup users are encouraged to be creative and unique in using the products. How does she get that message across? 

Established nyc Rihanna Fenty beauty Collection | Makeup Packging

Well, the make-up speaks for itself. Reviews are stellar and Fenty Beauty is on its way to being in the dictionary along with bootylicious, yowza, and NSFW, but before the makeup can speak for itself, the packaging beckoned shoppers to pick up the tubes and packs up off the shelves. Fast. 

Geometric shapes have really taken over. Just look at the trending geometric tattoos, makeup designs, display cases, etc. Following suit, some the Fenty Beauty line seems to mimic the honey comb. The latest line of cosmic gloss screams “pick me up!” with its rainbow psychedelic packaging giving a hint of the sparkle held inside the package. Still, other products build the suspense with an opaque container giving just enough of a teaser to entice but not enough to satisfy. You have to buy to satisfy. 

 

Also, Rihanna has made herself a walking billboard for her makeup. If there is a product that will make women look remotely as flawless as Rihanna, we’re pretty sure people will do whatever it takes to get it - even stalk the nearest Sephora until they restock their favorite item. 

Established nyc Rihanna Fenty beauty Sticks | GTIindustries.com

Tis The Season For Food Packaging Equipment 

Tis the season for food packaging equipment

We are well into Fall/Winter. Don’t believe us? Look at the menu at any coffee shop, the dairy section in any grocery store, the display case at any pier-one imports. It’s fall and pumpkin spice is here to prove it and while everyone is stockpiling ginger spice this and nutmeg that, GTI is making sure your food stays fresh all year round no matter what it is. 

 

Your food packaging serves three purposes. 

  • Keep the good stuff in and the bad stuff out.
  • Keep the good stuff good. 
  • Get your attention.  

 

GTI’s supplies and equipment are tried, true and ready to work for you. 

 

Vacuum Sealer Food Packaging Equipment | Miami USA

Vacuum Sealer Food Packaging Equipment

What’s better than opening your new coffee bag and being enveloped in a cloud of caffeinated oxygen? Well, world peace would be better, but we’ll take the small victories, for now, right? GTI sells the stuff that makes this happen so next time you take a whiff, think of us won’t ya?

 

Commercial Thermoforming Food Packaging Equipment | GTI Industries | Miami Florida

Thermoforming Food Packaging Equipment

Sounds like Tony Stark invented it. Amiright? It’s actually much less glamorous, but way more prevalent than you might think. Take a trip to your grocery store and you’ll find it in prepared food sections, meat, produce, and more. Think sweet potato pie, pumpkin muffins, etc. GTI has the equipment for that too. 

 

Commercial Metal Detector Food Packaging Equipment | GTI Industries Inc | Miami Florida

Metal Detector Food Packaging Equipment  

Don’t you just hate when there’s a random piece of metal in your Twinkie? We know. That never happens, but that’s because of this scary-sounding machine. Check out GTI’s catalogue and get yourself one and slide your food through it to make sure your consumers never know what it’s like to chew on metal. 

 

So we’ve answered the question of why GTI is the best choice – we may not have the meats, but we have the packaging for it.  Now, the more pressing question is why don’t we have these “seasonal” foods all year long? 

Quality Control

Quality Control is one of the most important factors of food packaging, equipement and supplies at GTI Industries Inc in Miami

Have you ever ordered something online and it’s already broken or it’s a little wonky? Now comes the dilemma – Is it so wonky that I can’t just make it work? Is this worth the money I spent? Will people notice? Will it still function correctly? Why did I even try buying this? Why do I buy anything? Well before you dive off the deep end and get lost in a frustrating whirlwind, you should know that there are people out there doing their level best to prevent this existential meltdown. 

We are some of those people. Here at GTI, we take quality control very seriously. We know that someone’s sanity depends on it so we won’t ever cut any corners. Of course, our inventory isn’t exactly what you would find on Amazon, but we do what we can especially when it comes to packaging for edible or ingested inventory. That means you, food industry guys and girls. 

NSF International is a third-party auditor that we use to ensure that our Quality Control Defense and Criteria Plans are up to snuff and even better. Don’t believe us? Just watch. Give us a chance to wow you with our superior quality standards. We guarantee quality and we deliver quality every time. 

So if you’re worried about getting what you’ve asked/paid for from your current packaging supplier, ditch ‘em. You don’t need that negativity in your life. Let us dazzle you with a magical thing called peace of mind. 

WE TALK THE TALK & WALK THE WALK

At GTI, we're not only passionately committed to our customers. We're passionately committed to making a difference. We believe being a good corporate citizen means being active in our community. From the time our company was established, we have focused our efforts on supporting local charities.

The Susan G. Komen for the Cure breast cancer foundation is more than just a charity to us. We are passionate about raising awareness because of our customers, vendors, family members and team members who have battled cancer or at known someone who has. Through our new GTI Community Service Team we are committed to raise awareness. Well Team GTI, which consisted of Steve, Candy Z., Candy F., Dennis, Donna, Israel, Mayralis, Oralia and Sharon laced up their sneakers and traveled to downtown Miami to take part in the Race for the Cure walk. GTI is proud to say that all our team members completed the 5K walk, we even made it on a Channel 10 News segment. Thanks to our team members that took the time out of their busy schedules to create awareness and raise money for this worthy cause.

How It’s made: Corrugated aka Cardboard

How corrugated boxes are made

We've all had that feeling. Palms sweaty. Knees weak. Arms heavy… I’m talking about the anticipation of a package’s arrival to our front door. We just can’t contain ourselves when we know we’re looking out for a package. You check the tracking number every 30 minutes even though you already signed up for the notifications, but what are you supposed to do? Wait patiently like a sane person who doesn't get giddy at the thought of a package? No thanks, right? 

 

And you know the best part? The best part is slicing through that tape, opening the cardboard box and feasting your eyes on your precious cargo. Well before you head to your “go to” online store and unleash your credit card on shopping cart after shopping cart, I want to teach you something you never knew you wanted to know and it’s about the box your order came in. 

 

Children use them to make their own car or train. College students have used them to make furniture. We all use them to move, but how are they made? How is it that paper can hold such heavy, fragile, valuable contents? The key is in the construction. 

 

Cardboard is made up of three structural components all of which are made of partially recycled materials:

1 wavy sheet of paper called a flute + 2 flat sheets of paper called liners = one corrugated board i.e. cardboard

 

First a sheet of paper gets passed through two giant rollers and during this process, the flat sheet is beveled and steamed so that it becomes the wavy flute at the center of the cardboard. The two liners of flat paper are added on each side of the flute one at a time using a glue containing mostly water and starch. The air pockets created by the flute strengthen the board’s integrity and provide a cushion of protection. Some manufacturers even use additional flute and liners for added padding so its innards don't get squashed at the slightest bump.

 

So next time you open up that long-awaited package (because you didn't spring for the expedited shipping) think of the loving cardboard hands that cradled it through its journey to its forever home. Think about the cardboard box it called home for several days. Think about the flutes and the liners and say a silent thank you. 

Metal Detectors Used in the Food Industry Keep us Safe

 
Metal Detectors Used in the Food Industry Keep us Safe
 

Food safety and quality experts, as well as food production experts, often use metal detection as a method for identifying foreign bodies and contaminants in food. Most of the time, these professionals consider three essential factors - capability or total application of the equipment, optimum detection point and total cost or benefit.

Food detection technologies continue to evolve and improve. Each time new processes and detection methods become available in the market, new standards and guidelines are set in place. The dynamic changes in food safety lead to confusion especially in the type and brand of metal detection equipment to use.

Just like radio waves, metal detection involves the use of electrical impulses. Detecting foreign bodies in food is determined by altered transmission and reception signals in electrical impulses. The difference in the expected signal and the received signal signifies the presence of foreign material in food. Metal detection used in the food industry is more complicated than those used in the security industry. In food safety and quality control, subject materials pass through the system faster. This can result in a lesser detection rate. Additionally, the type and size of the foreign material embedded in the product can have significant effects on the detection rate. False detections are common in metal detection and these can be highly frustrating and costly at the same time.

Metal detectors well suited in the food industry must possess certain qualities such as high sensitivity, full automation, ease of use, reliability, and robustness as well as cost effectiveness. Millions of subjects must pass through the system so it is important that a metal detection machine gives out a reliable outcome.

Keep Calm And Use Pallet Covers

Pallet Covers available in clear and black.

Pallet Covers available in clear and black.

Product inventory whether stored indoors, outdoors, cooled or non-cooled environments should be protected. We sell a large variety of materials to assist in protecting products for storage, load transportation, retail sales, and industrial sales. Most our of shrink wrap materials are to protect merchandise for retail and industrial sales. The shrink wrap helps to protect products from exterior elements while still allowing a clear product display. Our stretch film is used to protect products for transportation. Companies have used stretch film for years to unitize pallet loads. This helps to protect from product loss and worker injury during transportation. Stretch wrap can also perform as a barrier from external elements. Often when protection from exterior elements is essential to important products we recommend using more than stretch film, we recommend pallet covers.

Pallet covers are generally made of polyethene plastic and come in thicknesses ranging from 1 mil all the way up to 6 mils. Many companies find pallet covers important because of the protection they offer from external elements such as sunlight, moisture, and dust. There are several customers we have that will use a pallet cover after the pallet load has been stretch wrapped. The stretch wrap does provide a great barrier of protection, but the pallet covers offer added protection specifically from moisture and sunlight. The majority of customers we sell our pallet covers to use a pallet cover on loads that are not stretch wrapped. Often times the loads are unitized with plastic strapping or not unitized at all.

We offer two colors of pallet covers to choose from, clear and black. The black is often sold to our customers that store in outdoor environments. The black pallet covers offer UV protection to help protect products from sunlight. Another great feature of the black pallet covers is the ability to conceal pallet loads. This helps to protect merchandise from theft. All of our pallet covers come with gusseted sides to easily slide over pallet loads. All pallet covers come on a roll. The number of pallet covers per roll varies depending on the thickness and the size of the cover. 

WE LOVE THE LOOK: Kylie Cosmetic's Valentine’s Day Collection

Valentine's Collection for Kylie Cosmetics
The Be Mine Valentines Collection by Kylie Jenner has already sold out

Kylie Jenner recently introduced via social media a preview of her upcoming Valentine's Collection for Kylie Cosmetics. The dynamic launch includes a fierce look, thanks to its vibrant packaging.  It features the iconic Kylie lip-drip logo but dazzles in red glitter. Kylie never seems to disappoint her fans.  The Be Mine Valentines Collection has already sold out, just like  past limited editions including the Birthday Collection, Holiday Collection and KoKo Kollection.

What makes us a huge fan of Kylie’s is how marketing and packaging combine to create perfection and stirs up a frenzy where consumers anxiously wait for their parcel to arrive on their doorstep.   Creating a look and establishing a brand blended with the right packaging is essential to a successful product launch.  In Kylie’s case, we think she does an amazing job with her line of cosmetics.  Keep up the flawless look.

Kylie's Cosmetic's Valentine's Day Collection features the iconic Kylie lip-drip logo but dazzles in red glitter ...

Kylie's Cosmetic's Valentine's Day Collection features the iconic Kylie lip-drip logo but dazzles in red glitter ...

Why You Should Automate Your Labeling Process

Product labeling manually can be an adequate process for small applications. However, as a company grows and the packaging demands increase, automation can make a tremendous impact on your efficiency and become a valuable investment. Here are four benefits of labeling automation.


1. Labor Savings with Automation

Labor is expensive, but with automation, you can free up your employees to be productive in other ways. An investment up front will create long-term savings in labor costs because these systems last for years. A quality system that is designed properly for your application will last for many years and help you grow your business and meet the demands of your customers without needing to increase your workforce just for labeling.

2. Consistent Label Placement

With manual label application, higher throughput results in more labels and less consistency in label placement. When an operator has to peel a label off a liner and then apply that label to a product, it's not an exact science. The label will often be crooked or wrinkled, and the faster they have to move, the more inconsistent the label becomes. This can lead to poor shelf appeal, barcode damage or even result in the label tearing or coming off the package.
Automation allows you to keep your label placement on target, even when throughput increases.

3. Keeping Up with Demand

As your workflow increases, your label applicator can speed up with the demand. If you're hand applying and you have an increased demand for your product, you'll need to invest in more labor or even take people away from other productive projects. 

4. Reduced Label Errors

Verification options can make sure the right label was applied to the right product. Scanners and imagers can make sure that the barcodes and text are legible. With hand-applications you're more likely to encounter human error issues with labeling.

There are two types of label automation: Primary and Print-Apply.

Primary label automation is the process of applying fully pre-printed labels directly to products, virtually any size and shape. From food products like jelly jars, bakery clamshell containers or wine bottles, to health and beauty products like shampoo and lotions, to anything else that needs a label. You'll find benefits to label automation with almost all primary packaging applications.

Print-apply adds variable printing to the label before it applies the label to the product. The most common use of print-apply is to apply labels to corrugated cartons with variably printed shipping labels. Other uses can include printing ingredients and nutritional facts on labels that are applied to food products. You'll also find print-apply applications that add warnings to chemical containers or serial numbers on labels that are applied to appliances or circuit boards. In both applications you could label by hand. But imagine how much time, money, and productivity you'll gain by investing in an accurate label automation system. 

To learn more about getting started with automation, or upgrading your current labeling systems, speak with one our packaging specialist today 305-681-5000

These 12 Fashion Brands Have the Most Iconic Packaging

Cartier red, Hermès orange, Tiffany blue, and everything in between.

Wulftec invests over $2M in its facility

Wulftec International, a company specialized in stretch wrapping equipment, announces investments of $2.2 million to expand and improve its Ayer’s Cliff, Quebec plant.

Guy Lopes, Operations director, explains that a building in need of attention will be demolished. “We’ll have a new two-story building. It will include a showroom and a laboratory as well as a classroom. We’ll also find administrative and commercial offices”, he said.

The actual administrative building will also be modified in order to create new office space in the front part of the second floor. The first floor cafeteria will be expanded by approximately 75%.

In 2014, the company made a 10,000 square foot expansion. That section has already been filled. A new 8,000 square foot expansion is needed once more. “The demands are constantly increasing so we’ll reconfigure the production line. It will allow us to have an increased production capacity and meet the demands,” mentioned Mr. Lopes.

Wulftec currently employs 210 employees in its Ayer’s Cliff facility. With no specific timeline, the engineer says new jobs will be created in coming months

3 Benefits Of Shrink Wrap Product Packaging

Regardless of the size, if the core of your business is selling products, you know well just how important eye-catching packaging is for the success. And not just for increasing revenue, but for acquiring new customers as well. Also, beside attractive product packaging, quality wrapping material to ensure safe transport is essential. This is maybe why majority of businesses choose shrink wrap product packaging. Also, the fact that shrink wrap product packaging is Eco-friendly and can be recycled is another reason this packaging technique is very popular, especially with Eco-conscious companies.

But why shrink wrap product packaging? Why all the fuss? To answer these questions, you need to know what shrink wrap product packaging is and how is it done. Shrink wrapping uses two things – a plastic film and heat. The shrink wrapping is done by wrapping a product, of any size or shape, with the plastic film first and then adding heat. The heat helps the plastic film to shrink and to tightly seal the product. Businesses use shrink wrapping not just to protect their products, but also to improve product appeal and to ensure easy transport. In addition, shrink wrap product packaging save storage space what makes it an ideal money-saving solution. Here are 3 more major benefits of shrink wrap product packaging.

Superior Durability – Shrink wrap product packaging offers greater durability than any other packaging. The plastic film used in shrink wrap product packaging features high quality and is hard to damage. This makes it perfect for products that require transport, especially if it’s a long distance.

Impeccable Protection – Because different products, mainly due to size, shape and design, require different protection, finding the best packaging is hard. But with shrink wrap product packaging almost any item can be securely packaged and protected. Shrink wrapping products fully protects enclosed items from harmful factors such as dirt, moisture and other damages. The reason is the fact that shrink wrap product packaging shrinks tightly over a product holding it in one place.

Cost-Effectiveness – Shrink wrap product packaging is very affordable compared to other packaging options. Also, since the plastic film shrinks and encloses tightly onto the product, it saves space. Shrink wrapped products thus do not take up much space in warehouses or factories allowing the owners to use the space for other things. Moreover, since shrink wrap product packaging requires less space for storage, it also requires less space in transport what means more products can be shipped at once.

The benefits of a foam-in-place system

Getting packaging decisions right is crucial for any company that has a need to ship products. If an order arrives broken at the buyer's door – whether the buyer is a consumer or another business – that relationship will also be damaged.

Depending on what a company regularly ships, packaging decisions can be relatively simple or complex. Shipping fairly durable items, such as books or clothing, minimizes the risk of damage. Boxes or even bags with minimal void fill should do the trick. In these instances, it's important to contain and protect, but there is little chance of breakage.

Other items are more sensitive to shock and motion during transport. Expensive electronic items, anything made of glass or ceramics and other delicate items require more forethought into the packaging decisions. If they have a unique shape, this could cause even more difficulty in deciding which protective packaging solution is best.

An all-inclusive solution
One popular type of packaging for these instances is foam-in-place. This is for good reason: Foam is incredibly shock-absorbent, and foam-in-place systems are highly versatile.


Foam-in-place systems involve two chemicals combining in real time to form a unique foam mold around the product itself. The mixture is collected in a polyethylene bag to protect the item itself, then rapidly expands, encapsulating the product in its own custom shell.

DoItYourself noted that the item is typically placed in the box or container in which it will be shipped first. Once the foam is applied, the package is ready to go. However, a company can also create a wooden mold for an item so the foam protection can be created without the item actually being present.

Storage ease
When making packaging decisions, there are more factors at play than effectiveness and consumer satisfaction, though these are two of the most important ones. Beyond them, however, businesses must think about ease of use, the ability to stock up on an item and cost-effectiveness.

In each of these aspects, foam-in-place systems have an advantage.

When the two chemicals come in contact, they rapidly expand as much as 200 times in size. This makes for thick and sturdy packaging around the item, but it also demonstrates how little room the pre-combined liquids take up. They can be stored away easily without getting in the way of other tasks that need to be accomplished or other materials and goods that need to be stored in the same location.

A foam-in-place system can keep motors safe during transport.
It's important to keep motors safe during transport. A foam-in-place system can absorb shock and vibrations during transport.


Learning curve
Using foam-in-place systems can also be very easy to learn for packers. According to Packaging World, Pregis' foam-in-place system, Maxwell, accomplishes this effectively. The system comes complete with an interface that allows the owner to provide instructional videos or photos to help packers understand how to operate the device. This is important considering the versatility of foam-in-place systems typically leads to many different items being packaged with it.

"In packaging operations which rely on FIP, workers are typically asked to package many different types of products," John Gee, IntelliPack Systems' national sales manager, explained. "Maxwell is capable of providing specific instructions regarding both material usage and bag placement for optimum protection. The operator can look at the screen to follow easy-to-understand photos or videos. These are also ideal for training and troubleshooting. Maxwell takes the guesswork out of the FIP packaging operation."

This also allows for a package to have great protection without excess packaging materials. In today's world where dimensional weight is a concern for businesses trying to keep shipping costs down, this is essential. Packers can also control how much foam is used for an item, giving them the ability to ensure the result isn't wasteful yet the package arrives perfectly intact.

Custom casing
Since the product forms the protective casing around the item quickly, production can be sped up. Packers won't need to strategize wrapping techniques or carefully-placed void fill materials because the foam creates a shell as unique as the shape and size of the item.

For those businesses shipping delicate or irregularly-shaped items, a foam-in-place system could be the best way to ensure packages are delivered with care.

7 FACTS THAT WILL MAKE YOU RETHINK LABELS

Not every project calls for the large  quantities of mass produced labels. Limited edition and seasonal labels continue to gain in popularity and are becoming more and more available in premium quality low volume runs. The combination of today’s technology, and faster to market  short-batch production runs are able to create the sense of craftsmanship that standard mass-produced labels lack. Here are 7 hidden (or not so hidden) facts to make your labels work harder.

1. LOW VOLUME

Digitally printed labels remove the high costs of minimum order quantities and long lead times of high volume printing. It is a perfect solution for craft brewers and low volume packaging. By printing the exact quantity, it cuts down on storage costs vs. large production runs where you need to store excess inventory.

2. QUALITY

Digitally printed labels today are able to achieve a 95% match to pantone colors. The also have impeccable registration calibration to deliver clean, crisp images. What it boils down to is: design flexibility, speed, and value.

3. DIECUTTING

Diecuts, whether subtle and simple or bold and elaborate, can add visual depth and power to your design. From plotter cutters to letterpress dies or detailed laser cut, there are many ways to achieve crisp iecuts for smaller runs. Diecuts give you many options from custom shapes to perforations for tear aways.Consider: How the custom shape will wrap the bottle. How intricate the die is, and will it hold up in the retail environment. Most importantly, what is the diecut label adding to the overall aesthetic of the product

4. CREATIVE APPLICATIONS

Break free from flat featureless surfaces. Flagged labels are one way to introduce an attention-grabbing message delivery system on shelf. Think of flagged labels as the mini shelf talkers for your product. Things to consider; how the product will fit on the shelf. If not merchandised correctly, they may become crowded and appear cluttered and poorly designed.

5. ACCENT LABELS

Full coverage labels aren’t for everyone. Labels can be used to accent a design, create a layered effect, deliver variable data, or identify product variations. Many designers love the direct print look, but don’t have the budget. Almanac Beer Co. is a great example. They direct print a single design for their entire Farm to Barrel series and then add a pressure sensitive label around the bottom of the bottles to identify each specific brew.

6. DIGITALLY PRINTED SHRINK SLEEVES

Shrink sleeves are not labels, but they are a great alternative for cans that can be printed digitally.  They are a low cost low volume way to challenge bottles on shelf for the craft brewers. They are a great alternative to directly printing large quantities of cans. Shrink sleeves are not only for cans; they can be used on bottles as well as a variety of other items. No matter what the product is, designers must be aware of “smiling” (warping) that occurs around the curves of the object.

7. DON’T LIMIT YOURSELF

Labels come in many substrates today from poly films to wood veneers. Labels have the opportunity to create a tactile connection with consumers, and leave deep-rooted sensory recall memories. Exploit that opportunity by carefully selecting the right material to communicate your brand. Other unique options for low volume runs are black vellum, brushed platinum, or metalized labels.

As you can see there is much more you can do with labels than your average applications. I challenge you to find more ways to creatively break the norm, and push brands forward by using unique label applications.

PepsiCo betting on packaging to get an edge in the cola wars?

On a field visit to Navi Mumbai, PepsiCo's chief marketing officer Vipul Prakash gazes with satisfaction at his company's range of beverages, arranged at a vantage point above racks of traditional snacks and finger foods. "I can put up the best TV screen here and people won't see my ads as many times as they see this," he says.
By "this", Prakash is referring to packaging, a hitherto under-utilised weapon in Indian marketing. However, PepsiCo intends putting packaging front and centre. It's the big bet for 2016, which will hopefully trounce the competition in the annual cola wars that play out through gruelling summer months.

The rationale is quite simple. TV audiences are getting fragmented and ad avoidance is on the rise, even if it's not as much of a problem in India as it is elsewhere. Prakash says: "Even if a consumer watches our ad, it's for 30 seconds and a one way story." Bottles on the other hand are held for anywhere between 10 minutes and an hour.

And so PepsiCo is opting for an inversion of its strategy. Previously, packaging would change to reflect a large mass media campaign that broke on TV. "But if the consumer interacts with the pack so much, can we start the story there?" is what the cola giant is seeking an answer to.

While admitting that the full model is yet to be cracked, PepsiCo nevertheless claims to have notched some early successes. For instance 7Up Revive, a variant launched last year in Kerala and Tamil Nadu, set to go countrywide this year, hit the market in distinctive blue glass bottles with its PET variants featuring a full length wraparound plastic sleeve. The new pack helped highlight the features of Revive, going a long way to educating a sceptical consumer. Research later revealed that the No1 reason for trial was packaging.

For its flagship cola, PepsiCo is rolling out a desi variant of its global emoji campaign. A consumer can pick a bottle with an emoji that reflects his mood provided the range is between happy, party, naughty, etc. (Anger or existential despair are not included for obvious reasons.) An SMS code gives the consumer an opportunity for instant gratification with grand prizes like trips to Las Vegas and Ibiza, or net practice with Virat Kohli. There will be a TV commercial at some point, but Prakash believes with 38 emojis over 10 categories, the story is complete using just packaging. Even if the second stage of consumers sending in SMS does not take off to the extent Pepsi would like, he confesses to being very satisfied with stage one; "The visual appeal on shelves itself tells us the first part has worked."

Those expecting a My Can style TV blitz for Pepsi's 150 ml variant have a long wait ahead. As of now the mini can, priced at `15, is going to be pushed only by a series of web exclusive films, built around the theme 'never underestimate the little things in life'.

For Mountain Dew, the second leg of its real heroes campaign is embracing digital media in a big way. Instead of buying pre-rolls or banner ads, PepsiCo is relying on a combination of its bottles and Blippar, a service that links consumers to videos via codes on packaging. Part of the stories about the four real heroes begins on the label, provoking curiosity. A consumer wanting to know more can be taken to a branded video, to be watched when and where he chooses. While digital used to be considered an add on to TV in media dark areas, it's becoming the lead medium says Prakash; "TV reach is minimal but our bottles are everywhere." PepsiCo is working on weekly audio stories with content providers in Uttar Pradesh hoping to net potentially millions of otherwise hard to pin down consumers.

It's quite a shift at a time when most marketers still balk at riding on the consumer's precious bandwidth to deliver their messages. However Prakash believes "It's not about the brand but the story. If they've watched four minutes and enjoyed it, two seconds of branding will do more than 30 seconds of in your face messaging. I keep telling my teams, 'If a consumer has X amount of bandwidth, would he watch a song or your content?' Your content has to be interesting enough to be chosen." Even the Mountain Dew films deal more with the philosophy of risk than with traditional endorsement. "We don't show our real heroes drinking Mountain Dew" says Prakash.

Going for full length wraps on bottles is something PepsiCo has worked on in the past. It invariably got derailed because it was considered too expensive, with marketing and production bickering over who was to pay for it. But things are different now with even the CFO insisting Revive not be launched unless it has a full sleeve. The brand manager on 7Up Nimbooz Masala Soda agreed to pull back on television to accommodate full wraparounds. Says Prakash, "When you get the support from the top it's easier. I thought we'd not be able to do it for three years. But when there's a sales and consumer pull it comes together." The sales force in particular has been galvanised by the new packaging and are pushing for more in store real estate. Even the visicoolers have been revamped to display packs to best advantage.

According to Shripad Nadkarni, founder MarketGate, who has previous experience at Coca-Cola, "Using packaging to drive home the message is a well established practise especially for teen and lifestyle brands.

The use of emojis as a language that's current is a good strategy." However he cautions that, packaging and TV serve very different purposes and one should not be at the expense of the other. When it comes to wraprounds, he believes these are best tactically deployed else they run the risk of becoming first the new norm and then the new clutter. However the biggest challenge which has as yet been inadequately addressed by either player, according to Nadkarni, is finding out how they can play a more powerful role in the lives of teens.

As for whether it's all going to work, Prakash admits that's still something that remains to be seen. Whether packaging is in fact the answer will be revealed if the packs survive the transition from scorching summers to the squelchy humid monsoons.

Ikea plans eco-friendly boxes made from mushrooms

Ikea plans to replace its polystyrene packaging with eco-friendly boxes made from mushrooms, it has been reported.

Green-thinking bosses at the Swedish furniture giant are said to be looking into introducing the biodegradable alternative as part of a series of changes designed to improve sustainability.

The so-called 'fungi packaging' is made by US-based firm Ecovative using mycelium, the unseen part of a mushroom made up of millions of tiny fibres.

Pioneering: An example of the made-to-measure 'fungi packaging' created by US-based company Ecovative

Ecologically, mycelium’s function is to break down waste. The process causes it to secrete enzymes and proteins which can act as a glue to bond items together into a solid shape.

As it is 'growing' mycelium can be manipulated into a range of sizes and densities, much like plastic, making it ideal for containers and packaging.

Joanna Yarrow, head of sustainability for Ikea in the UK, told the Daily Telegraph the company was looking into the material because 'a lot of products come in polystyrene, traditionally, which can't be - or is very difficult to – recycle'.

In contrast mushroom packaging can naturally biodegrade in just a few weeks. 

An Ikea spokesman confirmed to the newspaper that mycelium is one of the materials it is looking into using but that it is not currently used in production. 

The Swedish firm has promised it will adopt a series of changes by 2020 that will boost communities and the environment.

 

Green-thinking: Ikea has promised it will adopt a series of changes by 2020 that will boost the environment

Two of which include plans to invest £755million into renewable energy for poor communities and also ensuring all of the energy used in its branches comes from clean sources.

This idea of living more sustainably and protecting the planet has even influenced the menu in its restaurants, particularly the much-loved meatballs.

The company is now offering a vegetarian alternative to meat, production of which is associated with greenhouse gases. 

Mycelium is already used by a number of companies around the world. Ecovative already supplies mushroom packaging to Dell computers called EcoCradle, which acts as a subsitute for polystyrene. 

Founders Gavin McIntyre and Eben Bayer have previously built a 'self-fixing' house using the material and have said cars could one day be built with mushroom parts. 

Granell Coffee

 

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

McDonald's Serves Up New 'Modern' Packaging

"New year, new me."

McDonald's appears to be adopting the adage and announced today that it has given its packaging a modern makeover -- forgoing the familiar red, white and gold motif and replacing it with bold colors.

This month, the biggest fast food chain in the world is rolling out new carry-out bags, fountain beverage cups and sandwich boxes at its restaurants in the U.S., McDonald's said in a news release today.

The latest look -- featuring colorful accents and bold typography -- will also expand to over 36,000 restaurants worldwide throughout the rest of 2016, the company said.

"McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression," said Matt Biespiel, senior director of Global Marketing, according to the news release.

PHOTO: McDonalds global packaging is pictured through the Years 1955-2016.McDonalds
McDonald's global packaging is pictured through the Years 1955-2016.
"Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change," Biespiel said. "It was fun to join these ideas together and create playful pieces that connect our customers to the Brand."

McDonald's added that the new look is not only stylish but sustainable.

To celebrate the unveiling of the new packaging, two students from Miami International University of Art and Design created an original "couture collection" of "one-of-a-king accessories" under 48 hours using 50 bags, 72 straws, 22 cups and eight sandwich boxes with the new packaging.